Yahoo (NASDAQ:YHOO)’s Come Back


Marissa Mayer has recently joined ranks of executives at Yahoo (NASDAQ:YHOO). In June 2012, she was appointed CEO of Yahoo (NASDAQ:YHOO). Before joining Yahoo (NASDAQ:YHOO), she was a long time executive and key spokesperson for Google (NASDAQ:GOOGL). Ever since her joining Yahoo (NASDAQ:YHOO), she has been trying to find for Yahoo (NASDAQ:YHOO) that big break that it desperately needs. And it seems like her efforts are going to pay off. Next year hopefully, Yahoo (NASDAQ:YHOO) will be ranked among the three big companies in US mobile advertising.

Bloomberg recently published Marissa Mayer’s journey to quick success.  The new CEO set up a meeting back in 2013 at the Yahoo (NASDAQ:YHOO)’s HQ in California with a few employees and gave them a challenge to create a new ad feature to be run on mobile devices and desktop PCS. They were given 45 days to complete the challenge. Within 43 days, one group “Moneyball” delivered groundwork for Yahoo (NASDAQ:YHOO)’s rise in the digital promotion on all smartphones and tablet platforms. A statement came forward from Mayer, saying their deep investment and efforts have finally paid off.

Evidence of which came to light through data from E-marketer, presenting Yahoo (NASDAQ:YHOO) as the largest gainer of US mobile advertising market share between 2014 and 2016. The shares have rose to 3.74% for 2015 and the figures are expected to go up to 4.2% in 2016. The numbers may not seem significant, they are enough to help Yahoo (NASDAQ:YHOO) snatch the number three spot from Twitter (NYSE:TWTR), which has a guidance of 3.69% market share for next year and 3.8% for 2016.

Google (NASDAQ:GOOGL) and Facebook (NASDAQ:FB) are sitting on the number 1 and 2 spot and at the moment are too strong to be replaced, with 35% and 17% shares respectively in the coming year. But Mayer’s refocused the company’s strategies on mobile and that has paid off and the company is expecting a booming return of $60 billion in the US by 2018. This is a striking figure from its current state of $19 billion.

October this year, Mayer announced that Yahoo (NASDAQ:YHOO)’s mobile revenue stands at $200 million for the third quarter and the year is likely to wrap up with $1.2 billion. It’s the era of mobiles and it has gone extremely mainstream, which is working out beautifully for Yahoo (NASDAQ:YHOO).

When Mayer took over Yahoo (NASDAQ:YHOO), the company had less than 1% of its work force dedicated to smartphones and tablets, which generally means 50 or 60 employees. But now, Mayer had turned the company around just by turning the focus, tapping new growth opportunities and tapping them well. The company now seems to stand at the proud stage it did back when it was launched years ago. The mobile team is now made up of 600 people, all focused and dedicated at the mobile enhancement sector. It seems like this is just the beginning, in a couple of year Yahoo (NASDAQ:YHOO) might reach new heights of success, all thanks to the new CEO.