The rivalry between Sony (NYSE:SNE) and Microsoft (NASDAQ:MSFT) has been ongoing for years. And it seems like it’s a battle won by Sony (NYSE:SNE) in many spheres, especially the next-generation consoles. One of the competitive edge that Sony (NYSE:SNE) had was the price been $100 less than that of Microsoft (NASDAQ:MSFT). Sony (NYSE:SNE) has also been very specific about its gaming centric value proposition whereas Microsoft (NASDAQ:MSFT) has been trying its hand into expanding it Xbox into broader platforms.
But this things seem to have changed a bit with Microsoft (NASDAQ:MSFT) Xbox One unit sales hitting a 10 million mark. But the company made some very strong changes in their strategy to make this possible. For starters earlier in the month, Microsoft (NASDAQ:MSFT) started a promotion that announced the Xbox price being down to $349. Along with other promotions and deal Microsoft (NASDAQ:MSFT) Xbox sales have been on the rise and in the matter of two weeks they have soared to over ten million sold to retailers.
This news of the sudden rise in success comes 3 months after Sony (NYSE:SNE) announced a similar mile stone. But there still is a huge difference Microsoft (NASDAQ:MSFT) is announcing a sell in where as Sony (NYSE:SNE) reported a sell through. According to which 10 million PS4 have landed in their final destination in people’s homes. Whereas Microsoft (NASDAQ: MSFT) figures only indicate units sold off to retailers. This could mean that many of these units are still on the shop shelves waiting to be purchased. So even though Microsoft (NASDAQ: MSFT) considers it has hit a milestone but it is still far behind from Sony (NYSE:SNE).
Regardless of this new information surfacing Xbox has still managed to outsold PS4 in September along with some exciting deals and offers. NPD has announced Sony the winner for the month. This is its ninth consecutive win for the year, pointing out that PS4 is still at the number position and Xbox One is still considered number two.
At this stage Microsoft (NASDAQ: MSFT) needs to put in more effort and offer more enticing bundles to catch up to where Sony (NYSE:SNE) stands now. The new release of the Titanfall hasn’t played well for the console generation like Microsoft (NASDAQ: MSFT) hoped. But according to researchers Destiny, the new game, sold better for the Xbox One than for PS4. Which is an impressive win on Microsoft (NASDAQ: MSFT)’s part.
According to a statement given by the Microsoft (NASDAQ:MSFT) CEO Satya Nadella, even though Xbox One is selling at $400 to $500 and with 10 million units sold, it means a $4 billion to $5 billion in revenue, these figures could be a game changer for Microsoft (NASDAQ:MSFT) but the CEO insists its focus is on other three core Microsoft (NASDAQ:MSFT) products and not the Xbox. The score sheet may declare different results, however, only time can be the best judge as to which consoles makes it to the top on the basis of sales and popularity.