Speculations regarding the release of Samsung galaxy S6 have been going on in the smartphone market for a while but the latest speculation is that Apple Inc.(NASDAQ:AAPL) is going to release a new handset in September next year. This new handset will be sold alongside Apple Watch.
The thought that Apple Inc.(NASDAQ:AAPL) would release a new iPhone design next year seems strange but there is a lot of potential in the short term in selling the new iPhone 6S alongside Apple Watch in the first half of 2015 and then selling the new iPhone 7 in the second half of 2015.But it might not be a good idea as it will decrease the desperation of the user to buy the new iPhone and because iPhone6 is already in high demand therefore there is no need for a new phone.
The speculative thinking behind Apple’s release of two new handsets is that Apple Inc.(NASDAQ:AAPL) wants to sell the Apple Watch which it thinks the customers will only buy with a new iPhone that will be released in September 2015 and consumers would wait till September and therefore, to fix this problem, Apple (NASDAQ:AAPL) would release a new phone in the first half of 2015. This way the two new handsets will be released in the same year.
This strategy of Apple Inc.(NASDAQ:AAPL) doesn’t make a lot of sense and Apple Inc.(NASDAQ:AAPL) would not be the first to think of this strategy as Sony (TYO:6758) also thought of this plan but backed out of it.Apple can easily sell its phones and there is no doubt in it. But for the Apple Watch it is highly unlikely that a large stock of Apple watches would be left unsold if Apple doesn’t issue a new phone.
Another thoughtful reasoning to the might be that to provide the users with an exceptional experience with the Apple Inc.(NASDAQ:AAPL) Watch, The watch will have to be paired with an IOS 8 powered handset which has other many new features and iPhone 4S may just go out of the race along with iPhone 5 and 5s. It would have been much better if Apple Inc.(NASDAQ:AAPL) had kept large stocks of iPhone 6 and iPhone 6 Plus and selling those at a discounted price rather than having a six month cycle for its new phones.
Apple Inc.(NASDAQ:AAPL) has been making small changes in its devices and passing them off as new models. Same was the case for Macbook Air that got a small upgrade in its processor, speed and storage just like Apple (NASDAQ:AAPL)’s iPod touch 16 GB was upgraded with a sight camera. Having seeing what Apple has done in the past it would not be wrong to say that if Apple releases a new handset in early 2015 then it would be the same as the iPhone 6 and iPhone 6 Plus that would have an upgraded baseline memory of 32 GB instead of 16 GB as it would be labeled a ‘new phone’ and the users that just bought the older version of iPhone 6 would only consider it as a small upgrade with the same features.