With all the advancements in iPhone and iWatch manufacturing, Apple (NASDAQ:AAPL) recently announced an update that can change the TV boxes forever. Its brand HomeKit appears to be great news than a little advancement in the Apple (NASDAQ:AAPL) world. HomeKit is Apple’s (NASDAQ:AAPL) App to make your TV smarter by letting your electronic gadgets communicate with each other and reducing the gap among them. iOS 8 introduces new protocols that let the domestic devices connect in a simple environment.
The HomeKit app was introduced as an update to iOS 8, but the key element: a device which could bridge the gap between your electronic gadgets, iPhones and tablets is still found to be missing. This is the point where the Apple (NASDAQ:AAPL) TV box with its integrated Wi-Fi and Bluetooth can come to play its part.
Thinking of the Apple (NASDAQ:AAPL) TV box, you might think of it as a typical product however the concept is much more important. Even though Apple (NASDAQ:AAPL) TV has now included the HomeKit update it is not the core earner for the company as compared to other Apple (NASDAQ:AAPL) products. It is pretty much the only device that is not completely branded by Apple (NASDAQ:AAPL) and you can use any TV screen with it.
Before the revelation of the Apple (NASDAQ:AAPL) HomeKit, rumors about Apple (NASDAQ:AAPL) entering this market sounded unconvincing as the TV market is driven by aggressive price wars. This is because it is too old fashioned in this era of smartphones and tablets. But because Apple (NASDAQ:AAPL) is known for its radical ideas and strategies, consumers should be ready for a sound and solid offering.
The evolution of the HomeKit app has proved that Apple (NASDAQ:AAPL) is not only working Macs and iphones but Apple (NASDAQ:AAPL) now seems to be ready to take the giant leap from the online world into your domestic life. And the most capable device for becoming the focal point of family life is television.
Critics would be hollering at this point that Apple (NASDAQ:AAPL) does not have its own screen to use with the Apple (NASDAQ:AAPL) TV, but it can surely act as a hub for now. Moreover, second screening where we can use our smartphones and tablets has made the use of strictly one-view devices un-economical.
Still there are many hurdles that have to be overcome in order make a complete Apple (NASDAQ:AAPL) TV box a successful device in the market. In this competitive environment, will Apple (NASDAQ:AAPL) be able to make the device so affordable or desirable in this era where the TV is dying?
Surely there are a lot of barriers to entry as Apple (NASDAQ:AAPL) has never ventured into the production of tuners, AV picture quality or TV interfaces just to name a very few hurdles. However, this is something extremely insignificant when you see how the giant works. If it wants to do it, not having a learning curve would challenge them more rather than discourage somebody as enthusiastic as Apple (NASDAQ:AAPL)