Visa (NASDAQ:V) having a dream run in the market


Visa (NASDAQ:V) is enjoying success currently, led forth by a multitude of lucrative transactions, raging revenue and an influx of new customers. The current epoch is one of its best, after some low patches. This nice run for the company started in the third quarter and continued in the fourth. And now there are numerous reasons for the shareholders to be in a merry mood. What sort of company would deny new customers? We can’t think of any.

JPMorgan Chase & Co (NYSE:JPM), the number one credit card issuer in U.S is one of the top clients of Visa, which means that with the hoard of credit cards being issued by JPMorgan Chase & Co (NYSE:JPM) to its ever increasing customers, the revenue for Visa (NASDAQ:V) increases as well. Similarly, all major banks in the country prefer Visa (NASDAQ:V) as their credit card brand. As time goes on, more and more banks are taking Visa (NASDAQ:V) onboard for their credit card programs.

Visa (NASDAQ:V) has been rooting for Apple (NASDAQ:AAPL) Pay ever since it was announced. Currently, most of the requests made by Apple (NASDAQ:AAPL) to load cards onto the database of the latest iPhone are being entertained by Visa. As Apple (NASDAQ:AAPL) makes new customers with iPhone 6, Visa’s services come into play. China’s premiere credit/debit card issuer UnionPay is likely to get competition as the government is eager to introduce new companies into the market.

Although the Chinese are quite reserved when it comes to such things, this might prove to be a great opportunity for Visa (NASDAQ:V) to start a chapter in China which is a very lucrative business market. Visa (NASDAQ:V) will follow the overall price hike rush starting next year April, which will result in a significant amount of revenue. The company hasn’t played with its price factor in four years; with a large influx of new customers promised in the next oncoming months, it’s fitting for Visa (NASDAQ:V) to raise its prices.

Visa (NASDAQ:V) has built a reputation over the years for being customer friendly by emphasizing on promotional strategies. Visa (NASDAQ:V) offers various incentives to its customers which results in a good word of mouth and recognition, attracting new customers as well. In 2015, the company will be spending 17.5-18.5 percent of its revenue on customer dedicated incentives. People were of the idea that Apple (NASDAQ:AAPL) Pay system will threaten companies like Visa (NASDAQ:V) but the scenario turned out quite differently.

The payment system will still funnel out through these card issuing companies; also Apple (NASDAQ:AAPL) will need Visa’s assistance in lodging data onto the iPhones. It’s excellent time for Visa (NASDAQ:V) as far as monetary accumulation is concerned. If the company manages to continue its great run next year, it might be able to prevent the fading of the credit cards system. If not that, it’ll still grow and transcend boundaries, rope in customers from all ends of the world, because no matter what people says, Visa (NASDAQ:V) is one of the most formidable companies in the market.