Apple (NASDAQ:AAPL) is going to announce its Q4 and the end-year report after today’s closing for this business year. Anyhow owing to the recent release of the new iPhone 6 the numbers will be quite spectacular. In fact the iPhone 6 was released last Friday in the Chinese market and the interesting output from this phone might astonish the viewers. So here are some of things that are to be kept in mind while viewing the report.


  1. So How Good Was The Last Quarter?


Last year Apple’s (NASDAQ:AAPL) quarterly based sales were about 33 million devices, whereas, during this year’s quarter the number has increased to more than 37 million pieces. This marks an amazing 12% growth year per year. In fact some experts believe the numbers may reach up to 38 million. Apple’s (NASDAQ:AAPL) CEO Tim Cook believes that the iPhone 6 and 6 plus are the fastest selling iPhones in history and in the first month they have set a new record for most orders taken. This has probably secured the company’s future in the market with almost 10 million devices sold in the first week and reports suggest that similar trends were observed during October.


  1. So Where Are The Shares Standing Right Now?


The company reduced its stock count from $6.6 bn to $6.05 bn as compared to last year with just 6 quarters left in June, i.e. the company’s last starting point. Apple (NASDAQ:AAPL) still has to manage $40 bn for the rollback of its shares. In fact Carl Ichan is struggling to increase Apple (NASDAQ:AAPL)’s authority way beyond the $90 billion commitment made by Apple (NASDAQ:AAPL). He might get some high dividends with the idea of spending a portion of its gross 133 billion dollars to purchase its own stocks (which he suggests are $200 a share).


  1. What Does The CEO Think About The New Releases?


Tim appears to fulfill his promise of introducing new ideas and technology. Besides the all new Apple (NASDAQ:AAPL) Watch, the company also introduced Apple (NASDAQ:AAPL) Pay but people still believe that there is more to come, and soon.


  1. The Product Pricing & Apple’s Strategy


Apple’s (NASDAQ:AAPL) latest strategy has made the company offer a little bit of something for everyone. The company has more than 50 models for iPad and claims that ‘at Apple (NASDAQ:AAPL) you can get what you want’. The company has something for everyone. This approach is in contrast with Apple’s (NASDAQ:AAPL) previous planning but might be another effort by the company to introduce its market to low end consumers as well.


  1. What Does Apple Say About Its Current Weaknesses


Apple (NASDAQ:AAPL) has to boost up its markets in developing countries like the South Asian States where the brand is still considered out-of-reach for the average class and as we move on to stable countries like Spain and Germany we only see 10% market shares. The question is whether the company will push its shares in these countries or not.