The Rise And Fall of Apple (NASDAQ:AAPL) In Holiday Season


Apple (NASDAQ:APPL) has always managed to stay in the limelight, be it negative or positive publicity. Apple (NASDAQ:APPL) launches its devices and basks in their success on the media. But there are times when it becomes target of severe backlash from its competitors, analysts and sometimes even the consumers. All in all, Apple (NASDAQ:APPL) has learnt the art of staying in the news.

The brand has a cult status, and attracts reviews from various analysts. Once again, the company has managed to get reviewed on sales of its latest quarter. In its fourth quarter, Apple (NASDAQ:APPL) is expected to sell at least 71.5 million iPhone units, according to forecasts presented by analysts from KGI securities that were based on reports from Apple (NASDAQ:APPL) insiders.

According to analysis conducted by Ming-Chi Kuo is a reputed Apple (NASDAQ:APPL) analyst because of his reliable news on the brand, due to inside reports supplied by the sources inside of Apple (NASDAQ:APPL) supply chain. Ming-Chi has analyzed the current quarter to boast remarkable smartphone shipments, totaling up to 82% in the fourth quarter, and he predicts that iPhone 6 will lead the way in terms of making most sales.

According to information released by Apple (NASDAQ:APPL) Insider, iPhone 6 will be responsible for a total of 60% off the total sales, and will generate a remarkable figure of 41.65 million units. It is likely however, that the 6 Plus will not deliver as well as its counterpart. According to news from inside, the suppliers seem to be having troubles with production of larger smartphones. This will have a direct effect on the Q4 sales and might be responsible in tipping the lever either way.

The sales trends might not follow the similar pattern towards the end of the financial quarter though. This is mostly due to the fiscal position of the quarters. After impressive sales during the holiday season, the sales of Apple (NASDAQ:APPL) iPhones will fall drastically. The unit sales due to this fall back will be 49.5 million due to reduction in off0season demand. The first quarter sales are always at a low, due to exceeding sales witnessed in the fourth quarter because of its fiscal placement near the end of year holiday season.

According to 9to5Mac, demands for Apple (NASDAQ:APPL)’s 6 and 6 Plus versions will sit at a 2:1 ratio, with former getting precedence over later. However, Apple (NASDAQ:APPL) won’t be effected by the drop in sales in the follow on quarters after holiday period, as it is likely to hit targets even before that time in terms of year-on-year. If Apple (NASDAQ:APPL) manages to perform as well as the estimates, its stocks will be up 13%.

While newer models are the catch for the current season, the older versions will be discredited completely.  Ming-Chi predicts that the 5C and 4S will discontinue in 2015 to boost 5S. However, before such a plan is put to action, all these variations will be sold at promotional prices, with 5S going free on contract.