Wearable technology is creating its presence felt in the market today. With Apple (NASDAQ:APPL)’s iWatch and Microsoft (NYSE:MSFT)’s Health Band, the next in line is Google (NASDAQ:GOOGL) Glass. It has been in the news for quite a while now. It’s a wearable technology that comes with an optical head-mounted display. Its features are similar to those on any smartphone hands free format. Users communicate with the internet via voice commands. Back in April 2013, the product was launched for Glass explorers, and it was just recently in May 2014 that Google (NASDAQ:GOOGL) Glass was available for the public.
Google (NASDAQ:GOOGL) Glass is only available at four store locations in the world. These include Los Angeles, New York City, San Francisco and London, which is the only outlet in the whole of Europe. However, that too is located on a little trafficked location and has no billboard or advertisement of any sort indicating its existence, and to make a visit, consumers need to set an appointment.
But once the appointment has been taken, a quite exiting experience awaits the consumer. As the store is located behind King’s Cross, one has to walk through a tunnel to get to the stores. The tunnel has been decorated for the specific purpose; it’s formally adorned with plain white and black stripes, and is seemingly long. The tunnel has lights that change color, giving it a very unique touch. Once at the store, the customer immediately realizes that no name or logo is displayed at the entrance that indicate it as a Google (NASDAQ:GOOGL) outlet. Once in, the shop is set up in a stylish yet spacious mode. All the on duty staff wears the Glass.
Google (NASDAQ:GOOGL) has gone one step ahead and created the Glass in collaboration with high brands, namely Ray Ban and Diane von Furstenberg, hence making the product more desirable and attractive, according to revelations by the media tech. With the Glass, Google (NASDAQ:GOOGL) is setting out to offer customers a more trendy and fashionable solution, rather than a tech or nerdy one.
One of the company’s most attractive features is its translation app, which changes foreign words to English and vice versa by just looking at them. This isn’t just an impressive feature, but could prove very useful for people travelling abroad. Google Glass is also being tapped into for healthcare purposes. Although not initially intended for the industry, it comes with seemingly endless possibilities, as explained in this blog post at HExL.com. A drawback however is that if you already wear glasses; you will need to get a special subscription for Google (NASDAQ:GOOGL) Glass. And people who wear glasses probably exceed the number of Google (NASDAQ:GOOGL) users in general.
The price is set at 1000 pounds, with the battery life of a day during casual everyday usage. But for heavy use like making videos and GPS, it only lasts an hour.
At this point Google (NASDAQ:GOOGL) Glass seem like an impressive addition to Google (NASDAQ:GOOGL)’s already popular features, which for years have provided good services and captured loyal customers on the way. This is a new venture for Google (NASDAQ:GOOGL), but with a bit more public access it can exceed expectations.