The Coca-Cola Company (NYSE:KO) to Enter The Milk Market With ‘Fairlife’


The Coca-Cola Company (NYSE:KO), knowing the rising health concerns all around, has entered into a partnership with Select Milk producers and will start manufacturing fluid milk called Fairlife. The Coca-Cola Company (NYSE:KO) will handle the distribution and release the milk next month in U.S. Fairlife will have 50% more protein, 30% less sugar and no lactose whatsoever. The price will be twice the price for regular milk. The Coca-Cola Company (NYSE:KO) has made a smart move because milk sales in U.S are dwindling and The Coca-Cola Company (NYSE:KO) standing behind a milk product will attract consumer interest.

The Coca-Cola Company (NYSE:KO) has a strong reputation and the brand is easily recognized by anyone all around the world. The Coca-Cola Company (NYSE:KO) is in a position that it has transcended social classes and geographical area as far as brand recognition is concerned. The Coca-Cola Company (NYSE:KO) standing behind a product means that product is good enough for the customers to buy it. It is a bit ironic though that The Coca-Cola Company (NYSE:KO) will be standing behind fluid milk, it doesn’t change the fact that it will increase the chances of Fairlife making great sales and increasing customer interest in milk again.

The Coca-Cola Company (NYSE:KO) has been facing a lot of heat from health activists. This move will baptize The Coca-Cola Company (NYSE:KO) of everything it has been accused of. The good thing about Fairlife is that the ingredients are quite healthy, in fact healthier than normal milk. The Coca-Cola Company (NYSE:KO), watching how milk is losing customer interest in U.S, has grabbed the opportunity to takeover usual milk brands and become the largest distributor and provider of fluid milk. It seems like fluid milk will replace normal milk, now that it’s being vouched for by The Coca-Cola Company (NYSE:KO) itself.

There is one point that we haven’t noticed yet. The Coca-Cola Company (NYSE:KO)’s carbonated drinks will become more popular since The Coca-Cola Company (NYSE:KO) is standing behind a health product. This will result in stronger branding for the company and we forecast that The Coca-Cola Company (NYSE:KO) sales will get stronger than ever. It’s a great marketing strategy and it definitely fits the proverb ‘killing two birds with one stone’.

The Coca-Cola Company (NYSE:KO) has Warren Buffet’s blessings and that means that its stock will keep soaring in the coming days. The Company (NYSE:KO)’s profitability will also increase with this move; its portfolio will get richer and once The Company manages to rope in some health officials to vouch for Fairlife, it will be immortalized. The Company has been in business for over a century now and it has withstood the tests of time. For a company to spend so much time on the market and still be successful that company deserves worldwide respect; having said that, The Coca-Cola Company (NYSE:KO) is only getting stronger by the day. In fact, it is associated with the youth even though the company is centuries old. Such is the power of The Coca-Cola Company (NYSE:KO).