The fall and winter sale season brings about severe competition amongst the retailers that practice several tactics to attract more customers. During the Thanksgiving holidays, the retailers will open their stores early for customers. Walmart (NYSE:WMT) seems to have gone one step ahead of all other stores, and has decided to stretch the Black Friday to five days. This length of sale period is being considered a record.
The deep discounts being offered for the whole five day stretch will begin at 6 in the evening on Thursday. Walmart (NYSE:WMT) promises that this is just the beginning of great deals and offers, and there is more to come in the near future.
The retailer has outlined a brief that lists key points of the sale stretch:
- The deal period will be the entire five day stretch, with several events as per the theme of the holiday
- Several online and in store deals on bigger brands, such as Apple (NASDAQ:APPL), Samsung (OTC:SSNLF), Beats by Dre headphones, Disney (NYSE:DIS)’s Frozen and several others.
- An hour guarantee exclusive that was practiced in the past
- Collaborative sphere
- Arrangements on in-store level to manage hords of shoppers to make a pleasurable shopping experience.
This agenda is expected to bring in more customers on the Thanksgiving sale period. A year ago, Walmart (NYSE:WMT) was visited by a total of 22 million consumers on Thanksgiving Day. The retailer is more hopful this year, in light of a longer holiday sale period and several attractive discounts and offers on board, and expects more people to join in te celebrations at Walmart (NYSE:WMT). The tailored deals will attract customers of all ages, and adults and children alike, will be enthusiastic shoppers. The sale is extended to electronics, appliances, toys and several other product lines.
These decisions will play well in Walmart (NYSE:WMT)’s favour. While other retailer sale period won’t run for that long, people are sure to get drawn to Walmart (NYSE:WMT), as they have more time to avail the sale prices and great deals on offer at the retailer stores. Walmart (NYSE:WMT) needs to be ahead of the competitors, this year. The retailer experienced a drop of 0.3% in the U.S, for the same-store sale peiod, for the 13-week financial period that ended at the end of July. The operating income dipped by 2.4%, bringing it down to $5.25 billion for the quarter. Wall Street is not predicting for things to end on a positive note for the retailer, and the figures may remain stagnent. For the current financil year to date, the Walmart (NYSE:WMT) shares are dipped by 21%.
Walmart (NYSE:WMT) may look at the plan to have longer sale days as compared to several other retailers, but does it have enough to offer to its customers to bring in more of them? This effort may be rendered useless if the retailer fails to draw in the numbers it is hoping to attract for the five days. If it fails to do so, Walmart (NYSE:WMT) will end up paying the price.