Tesla Motors Inc (NASDAQ:TSLA): The torch bearer of technology in the auto industry


The influx of digital technology into the world of automobiles has raised the question whether the auto industry is copying the smartphone industry? The Model S sedan of Tesla Motors Inc (NASDAQ:TSLA) contains low MSRP of $69,900 for a 60 kWh battery version. This is just a small evidence of how much digital technology is pumped into these cars.

Tesla Motors Inc (NASDAQ:TSLA) is an auto company of the highest stature. They work hard and invest a lot on their cars. They are also one of those companies who embrace new technology early, seeing the future prospects and benefits it presents.  Teardown specialists at IHS said that Tesla Motors Inc (NASDAQ:TSLA) is one company that is heavily equipped with the digital Smartphone technology. The user experience is highly unconventional, as compared to the previous times.

The HIS teardown revealed that the core pieces in the model were compromised on technology like a touch screen. The bill of such pieces/units is twice the amount of the usual highest infotainment system. The difference of experience has been deliberately introduced by Tesla Motors Inc (NASDAQ:TSLA). The reason is that the new generation would want something more than doors and knobs. One click features and touch screens are future defining specifications in the auto industry.

Tesla Motors Inc (NASDAQ:TSLA), in a bid to contain the part costs has designed its own circuit board, which enables the car user to have more control over the car rather than fretting about spare parts and other cumbersome things. The reason Model S costs so much because it resembles a computer more than a car as its whole system is based upon the availability of digital technology.

This gives birth to a question: what about those drivers who aren’t really acquainted with the latest technology? In fact, what about those users who relish the conventional driver’s experience? Tesla Motors Inc (NASDAQ:TSLA) must have thought it through. Why would they introduce latest technology to the auto industry? The answer is simple- the industry is evolving. Also, why would anyone want to buy a high end Tesla Motors Inc (NASDAQ:TSLA) car if they are more concerned with the conventional driving experience?

Tesla Motors Inc (NASDAQ:TSLA) states that it aims to make the driver a lot safer and efficient. If that’s their goal, there is nothing wrong with introducing technology to the auto industry. Like we mentioned before, Tesla Motors Inc (NASDAQ:TSLA) has a reputation in the industry. For Tesla Motors Inc (NASDAQ:TSLA) to introduce high end digital technology to the car industry, it’s not something that should be scrutinized.

In fact, we’ll see that in only a few years other companies will follow suit. The only drawback, perhaps, is the higher cost. But then again, all luxury cars cost a lot. If the driving experience, the safety of the public (and the driver) and quality of the car are accounted for, any futuristic technology is welcome in the auto industry.