Starbucks Corporation (NASDAQ:SBUX) and music streaming company Spotify have launched a novel digital music offering for Starbucks patrons. The latter would be able to recognize songs played in Starbucks stores and download and save those they fancy to a playlist present on Spotify’s app. Music has been a significant part of the Starbucks culture with the organization in the past offering free tracks from Apple Inc. (NASDAQ:AAPL)’s iTunes to their customers. Spotify and Starbucks struck a formal deal in May 2015 with Spotify assuming the role of lead music partner for Starbucks.
The feature that is aimed at increasing Starbucks Mobile App usage, as well as sign-ups for Spotify’s music service, makes a debut at over 7,500 Starbucks’ outlets in the U.S. The service will be accessible to the Starbucks’ customers including 10 million “My Starbucks Rewards” customers and Spotify’s American customers.
The music playing as one enters into any of the Starbucks stores is the Spotify playlist. If the customers’ happen to like the music played in Starbucks locations, they can download it and save on Spotify mobile app. Users will also be able to view recent songs played so they don’t need to worry about recognizing the song instantly.
Starbucks will be introducing fresh playlists on Spotify. However, the coffee chain will also be introducing a list of the most liked music played in and traded at its stores in the past two decades. These playlists will be accessible to all Spotify’s users and not restricted to those just paying a premium subscription.
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As a part of the new music experience, Starbucks would be introducing a weekly feature in its own app focusing on upcoming artists as well as the known names. For heavy users of music it may not be a big deal but for casual music lovers, this would be an excellent way to find out new music. The music collaboration is expected to help both companies build their brands further and generate additional revenue. In all it’s a win-win deal.