LinkedIn Corp (NYSE:LNKD) continues to show and drive on solid and steady growth, helped by an increase in the member engagement on the professional network website. It has shown that the last quarter was a very productive and a promising one, for the company. LinkedIn Corp (NYSE:LNKD) revenue increased by 45% annually, to reach $568 million. Although, LinkedIn Corp (NYSE:LNKD) stock value went down immediately, after the announcement regarding the earnings was made. They have, since then, risen by almost 10%, as the company cashes on its excellent performance and continued growth.
LinkedIn Corp (NYSE:LNKD) is taking different steps to upgrade and make member engagement more frequent and viable on its platform part. For example, by updating part profiles, developing the versatile biological system and distributer system, fortifying occupations postings and foraying into fresher topographies. These measures have begun to show the desired results as a few engagement measurements have shown quickening growth and development over the third quarter. Together with the presentation of new focus on advertisement items, it is anticipated that these measures will push up adaptation later on as well. LinkedIn Corp (NYSE:LNKD) administration estimates income to be between $600 million and $605 million in the fourth quarter, and it is believed that the organization can undoubtedly beat this goal that it has set out for itself for future development.
The strategies that are being used by LinkedIn Corp (NYSE:LNKD) currently increased the user engagement on the platform, and is the driving force behind the company’s continuous growth. The members on the website rose by 28% to 332 million, a great increase for a single quarter. The people visiting the website to view profiles rose 16%. LinkedIn Corp (NYSE:LNKD) has also started to increase the number of job offerings on its platform, as they look to take a strong hold on the unexploited market. Earlier, it has also aggregated job listings from other sites in a feature they introduced, which became to be known as limited listings. At first, only job openings in the United States of America were publicized and shown on the website but since this decision of limited listings, it has started to list job offers from all over the world and consequently, the number of job openings on the platform have increased from 1 million to 2 million in the third quarter alone. This new strategy has increased the member engagement on the website.
LinkedIn Corp (NYSE:LNKD) decision to expand and promote itself across different geographies and demographics groups has also contributed to its rise in the international market. China has now become one of the key growth sectors for LinkedIn Corp (NYSE:LNKD), as it has seen a lot of new additions on its website ever since it started a simplified Chinese’s website for its users in the region. Its stock also increased as it targeted college students in allowing them to choose universities, and undergraduate students in helping them to find the right jobs, to kick start their careers in the professional market infrastructure.