Sears (NASDAQ:SHLD) having to undo Swastika Mistake


Sears (NASDAQ:SHLD) has been hosting third-party sellers for quite a while now. Recently, the company got in serious trouble when it sold a ring incorporating a swastika. CET Domain, a jewelry company was the seller of the product on the Sears (NASDAQ:SHLD) marketplace website. The swastika emblazoned on it is basically a powerful symbol used by Nazis.


The ring description stated that the item was gothic and made of .925 Thai Silver. It also stated that it didn’t represent any sort of Nazism and is meant to make a person look good only. The outrage that broke out all over social media this Monday begged to differ. Sears (NASDAQ:SHLD) had to apologize in order to keep the situation under control. It immediately removed the product form its website.


The company reported on its Facebook (NASDAQ:FB) page that the ring wasn’t a product of the company but one of an independent seller. The comment continued to say that the agreement between Sears (NASDAQ:SHLD) and its third-party sellers includes the acceptance that offensive items aren’t going to be listed and proper action would be taken if they are.


It commenced with the company stating that the ring wasn’t being purchased anymore and that the item will be rid of from the site entirely. After the incident, dozens of the company’s customers reported never to shop at the firm again. A Facebook (NASDAQ:FB) user named Ann Karz Zeller stated that she is to slice up her Sears (NASDAQ:SHLD) card and encouraged others to do the same by showing disappointment in the company while concluding her comment.

Another user named Ralph Alterbaum wrote that he was done with Sears (NASDAQ:SHLD) altogether. He continued to tell others not to fall for the company’s propaganda at all; what with proper monitoring and management the company wouldn’t have missed such an error. He stated that the company wouldn’t do anything against those responsible hence showing extreme disappointment with the company and its action, in his tone.

The point to be noted is that this isn’t the first time that an instance like this has taken place on the Sears (NASDAQ:SHLD) website. Another problem regarding lingerie occurred as its third-party lingerie sellers showed overly exposed females on the company’s website. You think this was bad enough? The company also experienced sex toys for sale on its site which didn’t go very well either.

Retailers in the U.S. are experiencing difficult times with breaches and supplier issues so internal issues should be taken care of first and foremost. This is the second time in about three months that one of the big retailers has gone under fire by providing such merchandise. Zara was also forced into stopping the sale of a T-shirt for kids because it looked like a prisoner uniform worn at Nazi camps in World War II.

This wasn’t the first time something like this occurred with the company though. Zara also had to remove one of its handbags back in 2007 which incorporated swastikas as well.