RadioShack (NYSE:RSH); hoping to lift the business


When it comes to electronic outlets, one name that has made its mark and maintained it for 90 years is the RadioShack Corporation (NYSE:RSH). However recently the company has been struggling to keep up with the toughest of competitors like Amazon, eBay, Best Buy and Wal-Mart.  The company has been slowly and gradually declining in each area; whether it’s maintaining their high record levels or their now corroding top line.  The company consistently loses cash funds as a result of all this. It is now for the 10th consecutive time that RadioShack Corporation (NYSE:RSH) has not been able to meet its quarterly targets.


RadioShack Corporation (NYSE:RSH) is consistently informing its customers that the progress is improving and the company will handle its financial issues but nothing significant can be observed. The share market clearly shows that 300% decline in the company’s assets is not a sign of improvement. Despite all the facts and figures, the organization is still adamant that new changes and innovative ideas can prove to be the corner stone for the company’s success.


The two areas which RadioShack Corporation (NYSE:RSH) has always greatly relied on are retail and mobility. The retail business has always shown positive signs; and it is still responsible for 50% of the sales. Where one area is showing signs of enhancement, mobility on the other hand is costing the company millions of dollars and a decline of 75%.


Mobility is being taken care of by RadioShack Corporation (NYSE:RSH) and new ideas are being introduced in order to upgrade as well as improve the division financially. The hyper media campaigning, latest wireless techs in the market and introduction of cheap smartphones are all the factors greatly effecting the mobility division.


RadioShack Corporation (NYSE:RSH) says that it is dealing with all the issues one by one. The company is improving its wireless offerings, promotional launches and developing upgraded technology for improving sales and rates. The company has joined hands with Sprint, Verizon and AT&T to advance its cell phone selling softwares.  Another step taken in the direction is the fact that company has exclusively won the contract of selling of 4G LTE Defense Mobile services. This will be offered to more than 50 million U.S. military members, families and veterans. RadioShack Corporation (NYSE:RSH) has also been successful in associating itself with the top brand Apple Inc. (NASDAQ:AAPL) by becoming one of the top 5 Apple retailers.


For now these steps are a proof that the company is trying its best to deal with its problems one at a time and save itself from bankruptcy. Along with these improved changes the company is predicting $3 billion in funds and cash for the coming year 2015. But RadioShack Corporation (NYSE:RSH) has a long way to go. Many adjustments are still to be made within the company’s infrastructure to move with a more rapid pace. The company has to take major steps in actually achieving the goal they have set for themselves. Most importantly RadioShack Corporation (NYSE:RSH) has to prove itself to its stakeholders and market analysts.