QUALCOMM Gets the Feel of New Indoor Location Content from Nokia
Nokia Corporation (ADR) (NYSE:NOK) announced that Qualcomm Atheros Inc. will be given access to Nokia’s indoor Venue Maps. Nokia has been offering this service to its other partners, such as Bing for over a year. The company hopes to expand its Indoor Mapping Partnership and involving Qualcomm Atheros Inc. with the hopes to come up with new and improved services of Indoor Mapping.
All services that are location based require positioning technologies, such as GPS; this technology delivers information on precise location. The transformation of these numbers is done by accurate maps & matches into what we call “a pin on a map”.
This is excellent for outdoors; however, things become a little complicated when mapping has to be used indoors. Satellite signals are not that strong indoors whereas other technologies that work on cellular networks or Wi-Fi are not known for their accuracy.
Patrick Connolly who is a senior analyst at ABI Research says that there is a lot of room in the market for indoor maps because of an increase in its demand. Nokia has stepped in to improve the experience of indoor location maps for its users; this step by Nokia is likely to improve the usage of location-based experience. This announcement clearly marks the need of many such joint ventures that are necessary to give a boost to the market and guarantee its success.
HERE manufacturers are visiting different locations around the world, such as zoos, airports and sports complex etc. to develop the maps. They are doing their best to ensure that all the data stored in the maps will be accurate without leaving out any details at all. The HERE team is gathering every building’s floor plans and then recheck the details against those buildings in the real world and do a double check of all the interest points; they are also making sure that details, such as ATM machines, escalators and restrooms are also mentioned on the maps.
In the last session, shares of QUALCOMM, Inc. (NASDAQ:QCOM) jumped up by 0.08% ($64.56) whereas stocks of Nokia Corporation (ADR) (NYSE:NOK) went down by -1.01% ($3.94).