Apple Inc. (NASDAQ:AAPL)’s newly hired retail head announced the release of a new watch from the innovation giant come Spring next year via an internal video message. While it was originally reported to be out early in 2015, there seems to have had issues with the time frame as spring comes later than the anticipated launch.
In the message transcript that was provided to 9to5mac (news and reviews website for for Apple Inc. (NASDAQ:AAPL) products and applications) by an internal source, Apple Inc. (NASDAQ:AAPL) Senior Vice President of Retail and Online Stores Angela Ahrendts, who has officially joined the innovation giant in May just of this year, was reminding retail associates that the deadlines of the upcoming events are pretty much like sprinting a marathon: the holidays are near, then comes Chinese New Year, and finally, the launch of their new watch come spring.
The watch is re-scheduled to be launched any time from late March to June next year starting at $349.
Apple Inc. (NASDAQ:AAPL) has originally planned to release the wearable by fall this year. However, the launch was delayed due to some engineering difficulties according to sources. Reports say that battery issues were partial culprits to this and that the company is still working out for some fixes in the wearable’s battery system. The goal is to make its battery life last all day, so it can be charged every night. While this goal has already been achieved, Apple Inc. (NASDAQ:AAPL) is still figuring out how to make the inductive MagSafe charging system recharge the device fully in a shorter period of time.
The company’s regard of the device as a consumer tech product and as a fashion accessory at the same time led for it to be Apple Inc. (NASDAQ:AAPL)’s most customizable product yet to date. The Apple Watch will be available in two different screen sizes, in three distinct styles (the Apple Watch, the Apple Watch Sport, and the Apple Watch Edition), with six differing custom metal alloys, and with a choice selection of six watch band styles (from leather to metal). The wearable may be used with the iPhone 6, iPhone 6 Plus, iPhone 5, iPhone 5C, and iPhone 5S.
Ahrendts is reported to believe that retail based watch sales has big tendencies to deepen the company’s relationship with its customers which will play a critical role in the sustainability of the giant’s future sales. This is the reason why come the awaited release of the Apple Watches, the company will be allowing its customers to try the watches on prior to their purchase. It will be a new experience to Apple Inc. (NASDAQ:AAPL) itself and to its customers. Instead of handing the devices over in sealed boxes, Apple Inc. (NASDAQ:AAPL) CEO Tim Cook stated that retail associates will be trained accordingly to to help customers try the watches out including swapping different sizes and bands of the watch.
Senior Vice President of Design Jony Ive believes that it is a human condition to aspire making something big and powerful small and personal. While the Apple Watch would most likely be best for lightweight interactions and only casual glances, Apple Inc. (NASDAQ:AAPL)’s latest product’s true capabilities are yet to be beheld.