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Earlier in the year, Stephen Elop, CEO Nokia Corporation (ADR) (NYSE:NOK) expressed his plans to get 20% of the market share as opposed to its current 10% by the end of the year.
According to Adrian Williams, Nokia’s Director, the company’s share of the current mobile market has gone up from 0% to 11.5% due to its Windows phone in the past 18 months. Williams said that Nokia hopes to take this figure even higher up to 20% by the end of the current year. This figure of 20% market share will help Nokia secure second place in the UK Enterprise market. First place is currently held by Blackberry.
To reach to the desired figure, Nokia is ready to launch a £1 million marketing campaign for its digital and online business this week. The main purpose of the campaign will be to attract corporate businesses and SMEs to Nokia Lumia’s handheld devices. William said that they hope to show what Nokia can do with its assets.
Several reports have shown that mobile market in the UK is fast switching to Windows Phone by Nokia from Blackberry due to the many difficulties of handling the latter. Nokia sees this as the perfect opportunity to strengthen its presence in the country and achieve its target.
A report in September showed that Nokia’s low end phone Lumia 520 also allowed the company to get a high percentage of the UK market share. 24.72 billion is Nokia’s present market capitalization .