Netflix (NASDAQ:NFLX)’s Illustrious Expansion Plans
Netflix (NASDAQ:NFLX) seems to have taken up the market with a storm and seems to be continuously engaging in exiting ventures. There are several companies that are likely candidates to merge with Netflix (NASDAQ:NFLX) for various projects in the pipeline. With several projects projected to be launched in Europe, Netflix (NASDAQ:NFLX) is looking to enter in to the Australian and New Zealand market.
Such a dispersed presence of Netflix (NASDAQ:NFLX) on global grounds hasn’t astounded anyone, considering the performance that the company has put forward. In addition to this, the company doesn’t seem to find the waters too unfamiliar as it is easy to dwell in the western culture with English being the common mode of communication. Netflix (NASDAQ:NFLX) features videos from several other regions as well in an effort to service a cultural hub.
There are over 200,000 Australians that are already able to access Netflix (NASDAQ:NFLX) through some network glitches. Such is the data bank that the site hosts that people from other countries are forced to try and surpass networking berries to access these video, solely projected for the American and European viewers.
Netflix (NASDAQ:NFLX) has even bigger plans and hopes to extend even more. David Wells, the Netflix (NASDAQ:NFLX) CFO spoke at an Industry Conference and voiced the company’s plans to enter other unfamiliar overseas turfs. According to his statements, 2015 should be seen as a year of growth and further development for Netflix (NASDAQ:NFLX). The company seems to be looking far ahead in the future and the statement evidently points to the fact. As per the latest statistics, over 200 million viewers have been added in to the Netflix (NASDAQ:NFLX) market in 2014.
Once its dream of establishing in Australia and New Zealand is realized, there is another 28 million additional viewers that can be added on to the aforementioned figure. And in light of Wells statement, Netflix (NASDAQ:NFLX) is targeting a further 100 million potential customers in addition.
Netflix (NASDAQ:NFLX) is hiring language specialists to overcome language berries so that it can enter markets with foreign linguistics. The company aims to translate its services to other languages. The agenda includes Arabic, Japanese, Italian, Vietnamese, Korean, Spanish, Polish, and Hungarian for now, with several other job openings in the pipeline. This could result in another 60 million probable Netflix (NASDAQ:NFLX) subscribers in the next fiscal year. In some other regions, Netflix (NASDAQ:NFLX) is not inevitable due to political hindrance. These include the Russian and its sister states. If it is able to establish in the Eastern European region, Netflix (NASDAQ:NFLX) could cap another 38 million subscribers in Poland alone.
Netflix (NASDAQ:NFLX) is also looking for Italian linguists for a probable expansion into Italy and Switzerland; where Italian is one of the three major languages.
The Arabian and Hungarian turfs remain undiscovered for now, but Netflix (NASDAQ:NFLX)’s efforts look promising for these regions.
The Japanese and South Korean market is going to be tougher than the rest and the management will need to get into technicalities if it wishes to cover that region as well.