Netflix, Inc. (NASDAQ:NFLX) will no longer allow people to access its service in regions it has not formally launched. As such, the company has announced a crackdown on those who use virtual private networks (VPNs), proxies or other means used to sidestep regional restrictions. The move comes as the company recently announced expansion to more countries, thus making the service available in a total of 190 countries. Netflix intends to be present in at least 200 countries by the end of 2016.
Many people have been noted to use a number of digital tools to go round access restrictions that Netflix, Inc. (NASDAQ:NFLX) has put on its service. Netflix doesn’t allow streaming of its shows in countries where it has not launched, but pirates have been doing that nonetheless. This year, though, the company is promising to allow no room for unauthorized access to its content. Specifically, the company will be targeting those who use VPNs, proxies and unblockers to bypass geographical access restrictions.
No easy fight
Nevertheless, Netflix, Inc. (NASDAQ:NFLX) won’t get it easy fighting content pirates. Digital content theft sometimes involves sophisticated maneuvers that may take time to pinpoint and eventually eradicate. That explains why David Fullagar, Netflix’s VP of Content Delivery Architecture, recently said that techniques of stealing digital content are evolving. Perhaps that should mean that Netflix will be putting itself in an ongoing battle against pirates.
Studios demanding action
Earlier, some content providers were seen accusing Netflix, Inc. (NASDAQ:NFLX) of doing little to stop theft of its content in countries it hadn’t launched. For example, Leaked Sony Pictures emails showed a particular case where Sony executives expressed their frustration with Netflix over content piracy and inaction on the side of the streaming service provider.
Need to strengthen ties with studios
However, as Netflix, Inc. (NASDAQ:NFLX) expands into more international markets, it needs greater backing and goodwill of studios, which is why its crackdown on illegal streamers goes down to trying to impress content providers. Because Netflix also produces its own original shows, it understands that theft of content can dilute its competitive edge, which is why it is willing to go to war with content pirates.