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Microsoft’s (NASDAQ:MSFT) wearable device to launch at holiday season

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Rumors have it that Microsoft (NASDAQ:MSFT) is set to launch some sort of a wearable device in the coming weeks. The new gadget is a smart watch which aims at tracking a consumer’s heart rate as well as work on different platforms. Sources have stated that a huge accomplishment is the battery life which will last for two days even with regular use.

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Microsoft (NASDAQ:MSFT) may go head to head with rival Samsung’s (KRX: 005930) Galaxy Gear smart watch as well as the Moto 360. Both of these watches have a battery life of one day only. It is said that the watch will be launched at holiday season which is the time of year that Apple (NASDAQ:AAPL) has planned to launch its watch.

It was reported sometime back in May that Microsoft (NASDAQ:MSFT) had its hands full working on a smart watch which had expertise in optical engineering with the help of its Kinect division. This would in turn sync with Android devices, iPhones and Window phones as well. The price and name of the wearable device is still unknown but it would be the first device under Satya Nadella, the CEO of Microsoft (NASDAQ:MSFT).

It will be easy for Microsoft (NASDAQ:MSFT)to go up against competitors now with is long lasting battery life. This is one factor that consumers consider most important when purchasing gadgets. After Apple (NASDAQ:AAPL) launched its smart watch, it made it clear that the gadget had to be charged each night like the Moto 360 and Gear.

The Moto 360 also includes a heart rate monitoring system. The watch has a stylish design however its battery lasts for nearly 24 hours as various reviews have stated. Wearable’s like the Jawbone Up24 and the Pebble boast about having a battery life of nearly days or weeks but this is impossible with colored display devices like Gear and Apple’s (NASDAQ:AAPL) watch.

Now considering Microsoft’s (NASDAQ:MSFT) battery life, the company can benefit from the expertise it has in software which will help it create sensor integrations that will increase the power efficiency. The history that Microsoft (NASDAQ:MSFT) has regarding new hardware is mixed. Its music player- Zune – wasn’t a success. Surface tablet shares the same fate however, when it introduced the Kinect in 2011, it went up to become the fastest consumer selling device ever recorded.

The watch may also become a health tracking device somewhere in the future. Microsoft (NASDAQ:MSFT) can promote its smart watch along with its cloud based software in order to help reduce costs of healthcare which can be carried out by tracking healthy behavior of workers.

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Health tracking companies are beginning to start such services and have already invested heavily in them such as Pact Health, WellBe, Jiff and Stickk. These wearable technologies can also help in taking one step closer to mobile healthcare, as explained in this article. And as stated by HExL founder and CEO Richard A. Kimball, Jr., “Telehealth is changing the way patients and families experience the continuum care. Healthcare providers will increasingly need to create effective and convenient home based, high touch and high tech solutions that work in a value based reimbursement or capitated environment.” However these are only startups as bigger firms have yet to enter the market. Now all that’s left is to see how well Microsoft’s (NASDAQ:MSFT) gadget does at its launch this holiday season.

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