Microsoft’s (NASDAQ:MSFT) special gift this holiday season


When the Xbox One was initially released, it came with a Kinect 2 camera and its selling price stood at $499. Later this year, Microsoft (NASDAQ:MSFT) decided to remove the camera, further lowering the price to $399. This Halloween, Microsoft (NASDAQ:MSFT) has something special to offer to all the video gaming addicts, definitely better than chocolate and candies for the ‘trick or treat’ celebrations for them. The company is said to further drop the price of its Xbox One to $349 from November the 2nd that previously stood at $399.

The brand, launched in November 15th 2001 in the United States, represents apHYPERLINK “”pHYPERLINK “”lications (games), streaming services, and an online service by the name of Xbox Live. This drop in its price is an aggressive move that Microsoft (NASDAQ:MSFT) has made in order to attract more customers, for now however just in the US. Whether or not the price fall will be replicated elsewhere such as in Europe is still being debated upon within the headquarters.

The fall in price is applied to other Xbox bundles such as the Call of Duty: Advanced Warfare (CoD) as well. The temporary deal is said to end on 3rd January next year. The major reason for taking this initiative is to tackle the popularity of Sony’s Play Station 4 that has since its inception in November 2013, sold 10 million consoles around the globe and around 1 million in the first 24 hours of its sale, making it the fastest selling console in history.

The Japanese brand, owned and developed by Sony Computer Entertainment was launched in 1994 with the launch of the original PlayStation console. Microsoft (NASDAQ:MSFT) on the other hand didn’t bluntly announce its Xbox shipping numbers but admitted that since the introduction of the $400 Kinect- Less Xbox One, its sales have doubled. The drop in price is expected to give Microsoft (NASDAQ:MSFT) a substantial advantage over the Sony’s PlayStation 4.

Proper planning or mere coincidence?

Xbox’s holiday sale and the launch of the new Xbox One bundles are going to be released together. The latest bundles include an Assassin’s Creed Unity bundle, Assassin’s Creed IV: Black Flag with or without Kinect. Finally, the CoD bundle comes with a customized Xbox One console, a copy of the game and a 1TB hard drive for $449. On the other hand, Sony prefers to take a much wider view, which can be evidenced in its software lineup.

Indeed, the company may not have the strongest roster of holiday exclusives this year, but it will pick up any slack in February with the release of both the Bloodborne and The Order: 1886. A question that comes to mind regarding this situation is not whether Sony can or should react but does it really need to? The low priced Xbox’s promotion is going to be available nationwide at retailers such as Amazon, Gamestop, Best buy, Toys ‘R US, Walmart, Target and not to forget, The Microsoft (NASDAQ:MSFT) Store. Who will become the next game changer, only time will tell.