Microsoft (NASDAQ:MSFT)’s Leap into Smart Watches


With several devices being developed in the tech world, smart watches have become the most recent potential contender. After Samsung (OTC:SSNLF) and Apple (NASDAQ:APPL); Microsoft (NASDAQ:MSFT) has also launched it 24/7 wearable band. This $200 Microsoft (NASDAQ:MSFT) Band looks like a hospital bracelet. The bracelet, however comes packed with a 320x 106 TFT display, sensors (heart monitors), GPS, UV sensors as well as a feature to track activity and send the information to Intelligence Engine. This device is designed to work in collaboration with third parties like My FitnessPal, RunKeeper and Starbucks (NASDAQ:SBUX).

What makes this device different from other company’s wearable is the health perspective. The band comes with a ‘HealthVault’ that enables users to collect their health details.  This collected information can then be shared with health providers, who can submit a feedback to the users. However, if a user chooses not to share his information, the gathered information works as a current user health status. This in turn, advices users on how to improve their health and outline several activities that users can take up. The Intelligence Engine keeps tabs on user workout schedules, recovery mode as well as other noticeable features. With time, Cortana, the Microsoft (NASDAQ:MSFT) assistant can advise on how eating breakfast can affect your workout or how long to wait after a meal to work out for optimal results. The assistant can also help users with adding calendar entries, dictating a message or receiving notification on an upcoming appointment.

According to Zulfi Alam, the general manager of Personal Devices at Microsoft (NASDAQ:MSFT), an impressive feature in the device is its ability to make a health plan for users. With enhanced public awareness about personal health and grooming, several such products have surfaced in the market for weight watchers. Similarly, if a user has a weight loss target, it can be fed into the band and then, on the basis of user workout schedule the band can determine a time line for him. Even if the user doesn’t stick to his work out plan, the band makes changes accordingly.

The Band isn’t just Microsoft (NASDAQ:MSFT) exclusive, it works with Apple (NASDAQ:APPL) iPhone (4s, 5, 5C, 5S, 6, 6 Plus), Android (4.3, 4.4) and Windows Phone (8.1). Microsoft (NASDAQ:MSFT) promises certain benefits that are only exclusive to the Microsoft (NASDAQ:MSFT) Band, these include:

–          48 hours of single charge

–          Works in the range of 14 degrees to 104 degrees

–          Optical heart rate sensor

–          Gyro meter

–          GPS

–          Skin temperature sensor

–          Ultraviolet light sensor

–          Galvanic skin sensor

–          Capacitive sensor

–          Round the clock heart sensor

–           Ability to assess your sleep patterns

–          No capacity to make calls or send SMS but emails, SMS, Facebook (NASDAQ:FB) and twitter (NYSE:TWTR) posts will be displayed

–          Microphone availability to communicate with Cortana

Microsoft (NASDAQ:MSFT) has high hopes attached with this Band. Even though the users will find many similarities with other smart watches, the $200 Band is the best available option.