Microsoft (NASDAQ:MSFT) dumps Nokia starting with Lumia 535
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Microsoft (NASDAQ:MSFT) and Nokia (NASDAQ: NOK) two huge brands with their joint venture of Lumia have successfully captured the attention of phone markets all over the World. Nokia (NASDAQ: NOK) earned a revenue of 12.70Billion pounds in 2013 and employs 55,025 staff members all over the World. Nokia (NASDAQ: NOK) has been the giant of World’s cell phone market for years until other multinationals managed to cut Nokia (NASDAQ: NOK)’s competition. Microsoft (NASDAQ:MSFT)on the other hand is also a huge multinational Corporation that has been operating since 1975 and earned a revenue of $86.83billion in 2014 and employees 128,076 staff members worldwide. Nokia (NASDAQ: NOK) brand is still among one of the most popular mobile phone manufacturing brands in the World, and some analysts believe Nokia (NASDAQ: NOK) to be the key factor in Lumia’s success. Microsoft (NASDAQ:MSFT)however wants to move out of Nokia (NASDAQ: NOK)’s long shadow and wants to manufacture its own cell phone and other devices specially the Lumia. Microsoft’s first step toward this objective is the launch of Lumia 535. In a cell phone brand conscious World where people leave brands just to get a better experience on Facebook or twitter and for other slight specifications, the developing makets are still a big target for cheap mobile technology, considering the purchasing power of the people. Microsoft (NASDAQ:MSFT) realizes this fact and wants to target this niche in the developing markets worldwide, to capture huge market shares. Microsoft’s Lumia 535 is among the most latest and cheapest of all Lumia cell phones among its ranges of 600, 700, and 800 series. According to the recently leaked pictures of Lumia 535, it is predicted that Lumia 535 will have a 5.0 inch qHD 960x540p display and will run on latest OS of windows phone. It will have a central processing unit of 1.2 Ghz snapdragon, with 1GB RAM and 8 GB built in memory expandable via micro SD card slot. The camera is said to be 5.0 megapixels and front cam is said to be 0.3 mega pixel VGA. The phone has a battery of 1900 mah, and addons of 3G, WIFI, Bluetooth, and other standard sensors. The Phone’s specs make it one of the most suitable phones for the developing markets. . This Microsoft’s move is not random but a preplanned entire strategy which shows Microsoft’s entire mobile business plan. The strategy depicts that Microsoft (NASDAQ:MSFT) now wants to dump Nokia (NASDAQ: NOK) and end the years long joint venture and establish a proper mobile market of its own. The Lumia 535 is budget smart phone and has a price tag of $130. This is the first step of Microsoft (NASDAQ:MSFT) towards achieving dominance in the mobile market. The whole focus of Microsoft (NASDAQ:MSFT)now tends to be on importing the latest mobile technologies from other companies and researching and developing technology of its own to manufacture new phones and advance in the field. The Lumia 535 has catchy specifications and is first phone in the series to be launched with the color blue in the Lumia series