The launch of Windows 10 by Microsoft Corporation (NASDAQ:MSFT) last year involved an aggressive marketing strategy to get customers to adopt the service. It seems that the tactics have worked because the company reported that Windows 10 adoption has almost overtaken Windows 8.1
Microsoft announced a month ago that more than 200 million devices are currently using Windows 10. The firm also stated that the adoption rate has been accelerating despite claims by NetMarketShare that the adoption rate was slowing each year. However, the same researcher has reported that the Windows 10 adoption rate has been ongoing at a fair pace though it has reached a point where it threatens to overtake Windows 8.1.
Microsoft’s aggressive tactics have pushed the adoption of the new operating system from 9.96% in December to 11.85 in January, thus reporting a 1.89% increase. Windows 8.1 adoption went up slightly from 10.30% to 10.40%, thus making a smaller increase of 0.10%. Windows 8 also did not register a significant adoption. It had a slight rise by 0.08% to 2.68%. Though the numbers still put Windows 8.1 adoption ahead of Windows 10, there is no doubt that the tactics Microsoft has been using might soon push Windows 10 ahead.
The company’s other operating systems such as Windows 7 and Windows XP have still have some users. Windows 7 has registered constant declines as most of the users migrate. The weird thing is that Windows XP has recorded a 0.9% increase in adoption from December 2015 to January 2016.
Microsoft recently released new updates such as the inclusion of TripAdvisor for Windows 10 and improvements that make Cortana smarter. The software and tech company recently released its financial results for the second financial quarter. According to the report, the company made tremendous progress with its cloud business. The company has introduced new cloud storage options for Office Online in Windows 10. The firm hopes that adoption of the new OS will register more numbers in February.