Mattel, Inc. (NASDAQ:MAT) unveiled its latest device for the toy market, a 3D printer called ThingMaker that will cost $300.
The company revealed the 3D printing device during a Toy Fair trade show that took place in New York over the weekend. There has been a lot of excitement around the device because it is the simplest 3D printer yet from any firm. The company’s aim with the product is to make it as easy as possible for anyone including children to print 3D toys at the comfort of their own home. The company also put an affordable price tag on the device at $300 to encourage its presence in many households.
The device’s control interface is a 3D printing app that is part of an alliance with Autodesk, Inc. (NASDAQ:ADSK). The two firms had to work together to come up with an interface that would be simple as well as capable of powering the device to carry out the printing commands. The app is, in fact, one of the key selling points for the 3D printer because simplicity in this industry translates into more appeal. Additionally, the applications are available for both iOS and Android devices.
Mattel also made sure that the printing process is secure enough to be used by children. It even has a door that locks when printing is in progress. The company stated that the 3D printer is safe for use by children who are 13 years old and above while the toys made using the device can be used by children who are not less than three years old.
The device puts the company in an excellent position in the industry with a product that can attract attention in masses. Another plus for the firm is that the printer is a great starting point for children to start learning about 3D technology and design, thus adding more value to the ThingMaker. Either way, it is a great step towards user-friendliness in the 3D industry.