Job’s misjudgments when CEO of Apple (NASDAQ:AAPL)


The founder of Apple (NASDAQ:AAPL), Steve Jobs, was one to stir the need of his devices in the consumer pool thus making consumers feel a need to buy the company’s products. However, Jobs wasn’t correct all the time with many of the company’s recent moves going against his opinion.

The point to be noted is that no smartphone consumer wants a huge phone Jobs said. Apple’s (NASDAQ:AAPL) iPhone 4 was a great achievement with its design and portability. However, it did see problems with its design feature known as the “antennagate” which left it week and dropped calls. Jobs was asked about this feature where he pounced back regarding bigger phones thus referring to rivals phones as “Hummers”. He stated that no one in the audience would want to buy such a large phone as your hand won’t be able to get around it.

However, Apple’s (NASDAQ:AAPL) new launches are much larger than previous models with iPhone 6 at 4.7 inches being much larger than the 4 inch screen of the Samsung Galaxy S at that time.

Another issue at hand is that small tablets aren’t selling Jobs was definitely wrong about when he speculated that. The size of smartphones as well as the size of his tablets couldn’t be predicted by Jobs. In October 2010 while the Apple (NASDAQ:AAPL) conference of Q4 was taking place, Jobs remarked that competitors should incorporate sandpaper in order to shrink the size of hands. Nothing stopped rivals from taking a laugh at the founder of the tech giant as he was quickly proven wrong in the next two years. Apple introduced the iPad Mini in 2012 which was a hit. Jobs argued with CEO Tim Cook that the company’s larger iPad definitely provided experience however, the iPad Mini was preferred more by Apple (NASDAQ:AAPL) lovers.

Jobs didn’t go wrong about the stylus preference though till now but its seeing a comeback sure enough. He hated it right away and remarked during the launch of the original iPhone in 2007 that no consumer would want one. With the debut of the iPhone, his words turned out correct.

Even though the stylus has made a comeback, would Apple (NASDAQ:AAPL) be incorporating it into its products? Samsung (KRX: 005930) and Microsoft (NASDAQ:MSFT) are two such companies that added this functionality to their smartphones.

Jobs stated in an interview that the PC and the iPad were two different products. He argued that PC’s will always stick around but the numbers would greatly reduce, thus catering to a smaller segment of the market.

Word is going around about Apple (NASDAQ:AAPL) developing a bigger iPad with a 12.9 inch screen catering to the corporate world. Could it be that Jobs was again wrong for these two markets merging?

Over three years have passed since Jobs passed away and the company has itself been taking actions to let the company evolve. Even though many of these actions have helped the company, the ideas and talent he possessed may never be unmatched or brought back, however he was not always right!