Apple (NASDAQ:AAPL) sent out invitations for its event on October 16th this Wednesday. The tagline stated the obvious; that the company hadn’t updated its product in a while. However, what about the launch it had last month for its iPhone 6s.
The company updated both its iPad as well as Macbooks last year therefore those product launches weren’t long ago either. The only three products that Apple (NASDAQ:AAPL) hasn’t updated in quite some time are the MacBook Air, Apple TV and the Mac Mini.
The last one hasn’t really gained market affiliation therefore its useless talking about it. The MacBook Air however needs an upgrade as the market has the idea that Apple (NASDAQ:AAPL) will change its features a bit to deliver a better Retina display. This has got the market on its toes with a sharper and better designed MacBook is highly awaited.
However, the most market grabbing product is still the Apple TV which needs to be re-innovated to get better market appreciation. Apple (NASDAQ:AAPL) lovers are willing to make steep costing purchases only if the tech giant brings out something exciting. Apple (NASDAQ:AAPL) made a few tweaks here and there in 2012 as well as 2013 however they were too minor to cause announcements. If the company decides to launch a new Apple TV then this would be the first time since 2010.
It has been a long time since this Apple (NASDAQ:AAPL) product was touched. Talking on a broader perspective, the software and hardware didn’t have major changes since the initial model that was launched back in 2007. Apple (NASDAQ:AAPL) may have huge plans to launch another TV as it was also expected the start of this year. However, the company had a change of plans and ended up not announcing anything.
Tim Cook, CEO of Apple (NASDAQ:AAPL) was very enthusiastic in an interview on the state of television these days. He said that it was stuck in an older era with other devices being upgraded while the TV interface is still the same and the interface is absolutely appalling.
He was highly passionate about the matter though he withdrew when the interviewer asked why the tech giant wasn’t keen on fixing this so-called problem. He responded with a flat note saying that the problem is being looked at by the company. Nothing else followed the comment.
However, from prior questions reaction from the CEO, we get to know that Apple (NASDAQ:AAPL) has plans regarding the TV which may not just be minor adjustments. There have been patents that show that the company has big plans to be launched soon in this area of the market. However, no reports were revealed by the company as to upgrading the Apple TV by next week therefore nothing can really be said on the matter. Maybe it’s just another product that has taken a really long time to hit the market. The question still remains as to what it is that’s taken ‘way too long’.