Is Golden Apple enough to Boost Apple Inc. (NASDAQ:AAPL)’s Sales


Just when it was thought that Apple (NASDAQ:AAPL) had its hands full with the latest releases of iPhone 6 and iPhone 6 Plus, the company comes up with new plans to woo customers in order to boost sales. As the iPhone 6 and 6 Plus is spreading across the globe, Apple (NASDAQ:AAPL) is concentrated on its new iPad features making customers wonder what’s next.

This time, it’s Gold Touch. Apple (NASDAQ:AAPL) is rumored to be introducing its iPad Air in Gold color, which is expected to be unveiled next month. This idea came into play when Apple (NASDAQ:AAPL) suffered losses with its full-size tablets in the current year. This color is an addition to the already existing silver and grey options. The gold touch will make the iPad more similar to the latest iPhone release, which also comes in three color options.

The new 9.7 inch tablet version will include a golden metal rear cover, along with a TouchID fingerprint sensor, a made in Apple (NASDAQ:AAPL)  processor and a 2GB memory as well as the Apple (NASDAQ:AAPL) Pay functions. Users will be given the facility to make payments through iPad using Touch ID but that depends on the availability of NFC function for contactless payments, since the iPad is dependent on wiFi or mobile connectivity.

Among other news, rumor has it that Apple (NASDAQ:AAPL) is also planning to introduce a 12.9 inch screen iPad next year. If true, this gives users 76 percent more screen area. Both the iPads are expected to come with split screen option which allows users to use two different apps side by side on the same screen.

Past figures show that iPad sales were nearly $5 billion in 2010, when it was launched initially. It later went up to $30 billion in 2012 and then $32 billion in 2013. Apple (NASDAQ:AAPL) hasn’t launched a new iPad since October last year and statistics have revealed that consumers are now more attracted to the big screen iPhones which Apple (NASDAQ:AAPL) released recently.

However, launching a new color for its iPad may not do the trick for Apple (NASDAQ:AAPL). It’s known for its colorful products. Back in 1999 Apple (NASDAQ:AAPL) introduced candy colored iMac, which did give desired results. But the level of success has always varied, for example the iPhone 5c came in a variety of colors but the sale results were disappointing.

Apple (NASDAQ:AAPL) has high hopes with the gold launch as well as the launch of a larger iPad. The target market for the latest features is the business community. The new iPads are not expected to come out soon though, with expected release dates going as far as next year. Apple (NASDAQ:AAPL) usually holds two events in a year, one in September and then in October. September launches are for iPhones, while October are for iPads. So, October next year is expected to bring the release of the new golden iPad.