As the holiday season draws closer, retailers and other companies bet their money on analyst forecast and statistics as to what lies ahead. During the holiday season, customers are looking forward to the best deals and the real challenge for the retailers is that they employ real time analytics so that the customers can get an enhanced, personalized shopping experience. The rise of digital shopping has made companies think twice about the inclinations and preferences of the customers.
Companies face the challenge of understanding the customer’s desire; what they are looking for, what would be good for them. International Business Machines Corp. (NYSE:IBM)’s employee Kevin Bishop, who is the company’s ‘Experience One’ marketing and customer engagement portfolio leader, talks about the benefits of real time analytics and its impact on the company’s insight regarding the customers. International Business Machines (NYSE:IBM) will employ its cloud analytics for the seventh straight time to inform customers about the shopping trends all around.
These analytics will operate throughout the holiday season. International Business Machines (NYSE:IBM) pointed out the need for data analysis; many firms and companies are interested in carrying out researches, so that they can gain insight about the customer’s preferences. But there aren’t many tools in the market dedicated to such purposes. Most companies are floating loose in a space of mind numbing data that leads them nowhere.
International Business Machines (NYSE:IBM) emphasized on the fact that in order for these companies to get a better perspective of their clients, they should consider some major points like why do the customer prefer to shop online? How much time and money the customers are spending on your website, what previous websites have they been browsing. Elements like these will help companies understand the whole psyche of the customer.
International Business Machines (NYSE:IBM) claimed that with the company’s digital analytics benchmark, companies could tend to their problems, regarding market and customer analysis and gain some insight into the customer’s mind in the process. International Business Machines (NYSE:IBM) launched quite a few online apps which helped marketers, consumers and retailers to understand the market trends; what is going on in the market and what is likely to happen, what the people want and how the people will actually need something at a certain time.
International Business Machines (NYSE:IBM) has basically done a favor to all these companies and retailers who are looking forward to generating loads of revenue in a short span of time (Christmas). International Business Machines (NYSE:IBM) itself is on a roll here. The company’s online, mobile and in-store sales are expected to grow this year. International Business Machines (NYSE:IBM) stated that a company that will hash out data and run customer analysis through International Business Machines (NYSE:IBM)’s digital app is likely to make more money during the holidays rather than those which are solely relying upon the ‘surety’ of sales these holidays somehow guarantee. But a mature company would never rely upon precedents.