Intel (NASDAQ:INTC) Testing New Waters


This year we have seen a number of wearable items launched by various brands. Previously, Apple (NASDAQ:AAPL), Microsoft (NASDAQ:MSFT), Google (NASDAQ:GOOG) impressed with their launches, and now Intel (NASDAQ:INTC) has treaded the waters. These are in the form of watches, bands or glasses mainly. But none of them have really gotten the customers off their seats. But Intel (NASDAQ:INTC) does seem to offer a variety that just might be enough to shake them. Intel (NASDAQ:INTC) along with some new partners have made way for new and trendy wearable that may take Intel (NASDAQ:INTC) to new heights.

The latest wearable deal between Intel (NASDAQ:INTC) and Luxottica group was signed this week. Luxottica is the world’s largest eyewear maker. Together, the two companies are planning to combine their synergies and bring the best in wearable tech device to the market in 2015. Luxottica is the same firm that partnered with Google (NASDAQ:GOOG) when they decided to launch Google (NASDAQ:GOOG) Glass.

Another major pairing according to The Wall Street Journal is between Google (NASDAQ:GOOG) and Intel (NASDAQ:INTC). Rumors have it that Intel (NASDAQ:INTC) will be replacing Texas Instruments as the processor-maker for the next release of Google (NASDAQ:GOOG) Glass. This change was necessary for Google (NASDAQ:GOOG) as the firm faced challenges after the update of the KitKat Android version earlier this year. The partnership between Intel (NASDAQ:INTC) and Google (NASDAQ:GOOG) isn’t a new one as Intel (NASDAQ:INTC) already produces chips for Google (NASDAQ:GOOG)’s Nexus, driverless cars but this latest development is solely for the purpose of wearable tech.

Another news making headlines is the launch of a new product called BioSport headphone. The earphones come with the ability to attain biometric data like the heart rate, distance, elevation, pace and calorie burn. Another product on its way is a high end wearable tech bracelet known as “My Intel (NASDAQ:INTC) ligent Communication Accessory” or (MICA). It seems like an ideal choice among wearable to send and receive sms and emails, stay connected to social media network as well as get notified with real time alerts. But MICA isn’t exactly Intel (NASDAQ:INTC)’s processor but Intel (NASDAQ:INTC) chips are provided to the product for functioning purposes.

Intel (NASDAQ:INTC) also purchased a firm by the name of Basis, which deals in wrist worn items. And the latest of its inventions is Peak, a new smart watch. The product is aimed fitness conscious a person as the watch is embedded with sensors to measure calorie burn, heart rate, blood pressure and sleep quality.

The rate at which Intel (NASDAQ:INTC) is making lots of partnerships with different tech and fashion firms and with their help diversifying its product line with a wide variety of offerings. Wearable are considered the next “Internet of Things”, that’s the new focus for Intel (NASDAQ:INTC). To date wearable have worked on Intel (NASDAQ:INTC)’s favor, as the company made $530 million in its third quarter for 2014, which was a 14% increase over last year. At this point the company has many plans for 2015 but how fruitful these plans would soon be revealed.