Famous investment bank Piper Jaffray’s (NYSE:PJC) has let Apple Inc (NASDAQ:AAPL)analyst, Gene Munster, launch a revelation in the market in the form of the Teen Survey. This was commenced by the company this fall and it showed the changes in teen preferences for iphones and other Apple (NASDAQ:AAPL) products. The tech giant has gained such popularity in the teen-adult segment that comparisons between the spring and fall survey show an increase of about 33% in ownership of iphones within such a short time span.
Teens are inclining more towards other tablets compared to iPads and not many are aiming for the Apple (NASDAQ:AAPL) Watch. The Teen Survey targeted over 7,200 teens across the U.S. in which 73% of the survey candidates stated that their next smartphone is likely to be an iPhone with a decrease in Android as well as other feature phones from 22% down to 19% and 7% down to 2% respectively. The increase in the intentions of teens to purchase iPhone’s has risen to 73% from the prior 62%.
The company is definitely seeing potential in its smartphone line with such a huge mass of teens moving towards purchases of iPhones. This is immensely great news for Apple(NASDAQ:AAPL) as the teens if they adopt to the Apple (NASDAQ:AAPL) platform at such an early age then they would be seen to invest in the later versions of the iphone. Apple(NASDAQ:AAPL) has become a benchmark for worldwide smartphone manufacturers considering its success over the years.
However, iPad sales aren’t prospering. Around 63% of the teenagers own tablets and with longer cycles of replacement, not many are ready to move to the iPad. Apple (NASDAQ:AAPL)predictions revealed last year that the sales of their iPad in this age bracket won’t see much of an increase. For the past two years, these sales haven’t been quite encouraging. With minis included, this product may not be much competition in the future as consumers aren’t willing to switch to the ipad from their current tablets.
It has also come to the attention that not more than 16% of teenagers are ready to buy Apple(NASDAQ:AAPL) Watches as the starting price is a steep $350. With the launch of the watches drawing near, Apple (NASDAQ:AAPL) must get back in the game and figure out a strategy to get Apple (NASDAQ:AAPL) lovers to accept this device.
Munster’s estimate tells us that about 10 million of the watches will be sold in the next year and this doesn’t really cut it.
The shares of Apple (NASDAQ:AAPL) haven’t really changed since the previous year with Google’s (NASDAQ:GOOGL) Android dominating at 52% compared to Apple’s(NASDAQ:AAPL) 42%. However, it comes as no shock that both Samsung (KRX: 005930) and Apple (NASDAQ:AAPL) are the biggest vendors at 28.9% and 42.0% market share respectively. Other competitors like Motorola (NYSE:MSI), HTC (TPE: 2498) and the long living legend of electronics LG (NYSE:LG) are between the ranges of 4.5% to 6.7% market share.