This October, Google (NASDAQ:GOOGL) launched the Nexus Android TV device, the Nexus 6 smartphone, the Nexus 9 tablet and the Lollipop 5.0. The company is now set out to launch its controller for the new Google TV which is in the shape of a video game controller giving it a differentiating factor from competitors. Google (NASDAQ:GOOGL) aims to make this controller one of its most essential supplementary devices in the market.
A person can connect it through a HDMI cable to their TV. The device can also be used as a game controller instead of just using it for Google casts and archived media. The controller incorporates a D-Pad to its left and two analog joy sticks looking quite similar to that of a Play station 3 or XBOX controller. The buttons also have A, X, Y and B written on them along with navigation buttons in the middle.
The similarities are enormous between these two products which will probably aid in its promotion as many game-wizes would purchase it. A person can have a gaming experience with the device by connecting it to Google Play which acts like any other gaming console. Hence the company has really studied its market prior to launching this device. This Nexus player incorporates an Intel Atom powered CPU with 1.8GHz and a 1GB RAM and 8GB storage.
However, a Wi-Fi is essential for the device to operate. One difference between the Google Gamepad and the Xbox controller is that the prior one requires Bluetooth 3.0 and can be used with a Nexus player. However it is compatible with the Bluetooth 4.0 as well. This means that it can be paired with any other Android device without much of a hassle. The gamepad needs two AA batteries as it isn’t rechargeable.
The weight of the controller without the batteries is 237 grams compared to the 209 grams of the Xbox 360 controller. The Nexus Player supports nearly 4 controllers at a time with controllers being sold separately, it’s clear that some consumers would want to purchase only the controller, thus topping it with other Android devices. Both the controller as well as the Nexus Player can pair up and make a decent enough Android gaming system. However, the gaming market still has a tough road ahead.
The Gamepad can only be purchased in the U.S. currently however, Google (NASDAQ:GOOGL) is aiming at expanding this close to the holiday season. Both of these devices are still not launched in India with a later date being set for this rich-in-potential market. The wireless gamepad can be ordered now at a $40 retail price with shipping taking nearly 3-4 weeks.
It will be interesting to see how Google (NASDAQ:GOOGL) does in this market as we have already experienced the Fire TV and Ouya perform. However, this is the first time Google (NASDAQ:GOOGL) has released such a device therefore the market is raided by investors who are ready to put their money in the right place. This is the time for Google (NASDAQ:GOOGL) to show the world how its combination of Nexus and Android TV can revolutionize the market.