Google’s (NASDAQ:GOOGL) Chromebooks take a lead over Apple’s (NASDAQ:AAPL) iPads in the educational market
The completion of the 3rd quarter showed that Google’s (NASDAQ:GOOGL) Chromebooks has been more dominant in the educational market in comparison to Apple’s (NASDAQ:AAPL) iPads. Schools and colleges buy these devices in bulk and this time they had bought Google’s (NASDAQ:GOOGL) Chromebooks. As per the date collected from IDC through the Financial Times, Google (NASDAQ:GOOGL) in the 3rd quarter delivered 715, 5000 Chromebook devices to U.S based schools. On the other hand the total number of iPads delivered by Apple (NASDAQ:AAPL) during the same time was 702,000. What is even more commendable for Google (NASDAQ:GOOGL) is that the company managed to dominate more than a quarter of the educational market in a time span of just 2 years.
However an overall look at the situation would reveal that Apple (NASDAQ:AAPL) took a slight lead over Google (NASDAQ:GOOGL) in the educational market due to its Mac line of computers. Despite the lead Apple (NASDAQ:AAPL) has lost its position of being the most popular device holder in the market. Schools and colleges prefer Google’s (NASDAQ:GOOGL) Chromebooks and despite the popularity of Mac computers the change in the atmosphere is quite evident. This increasing change can prove fruitful for Google (NASDAQ:GOOGL) in the future.
Does the popularity of Google’s (NASDAQ:GOOGL) Chromebook matter?
If we take a look at the past events when Mac was in competition with PC in the late 80’s as well as the early 90’s, we can see that Apple (NASDAQ:AAPL) lagged behind Microsoft (NASDAQ:MSFT) at that time. Microsoft (NASDAQ:MSFT) took a wise decision of collaborating with hardware partners such as Google (NASDAQ:GOOGL). On the other hand Apple (NASDAQ:AAPL) kept its focus strictly on the quality by governing the entire process. Microsoft (NASDAQ:MSFT) not only took a lead at the time but is still the more dominating operating system till today as far as desktops or laptops are concerned.
However Apple (NASDAQ:AAPL) became extremely popular in the 00’s, through its cell-phone device and premium pricing yet it cannot take the place of Microsoft (NASDAQ:MSFT) because it has the advantage of being the first mover. Apple (NASDAQ:AAPL) wanted to secure its market through entering the educational market but the schools appear to be more interested in Google’s (NASDAQ:GOOGL) Chromebooks due to cheaper prices and inclusion of key-boards.
Educational market is a small market
Even though Google (NASDAQ:GOOGL) is dominating the educational market, the fact is that it is just a small part of Apple’s (NASDAQ:AAPL) overall business. To be more precise this market is more for Apple’s (NASDAQ:AAPL) line of iPads only. Apple (NASDAQ:AAPL) sold 12.3 million iPads in its 4th quarter of which just 5.7% sales were made through U.S educational market.
Although the educational market is just a small part of the overall market for Apple (NASDAQ:AAPL), however, the company is still on ignorant of the changing trends and has partnered with IBM recently. Apple (NASDAQ:AAPL) is also known to be working on a 12” iPad which will be called the iPad pro.
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Apple’s (NASDAQ:AAPL) performance in the bigger enterprise is better than that of Google’s (NASDAQ:GOOGL). According to a Good Technology Mobility Index Report there was a 69% activation of iOS phones in the overall enterprise. Furthermore iOS saw 89% activation in tablets. The overall data is promising for Apple (NASDAQ:AAPL). Even though Google’s (NASDAQ:GOOGL) growth in the educational market is phenomenal and cannot be ignored, however, if this growth is just a result of cost efficient devices then Apple (NASDAQ:AAPL) has little to worry about because it has a bigger market to cater to.