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Google (NASDAQ:GOOGL)’s Road to Success

100

Google (NASDAQ:GOOG) for year has been ranked amongst the top stocks. The company and the investors have enjoyed this luxury as the stocked rose over 500% over the decade. Most of which is due to the growth in search and mobile devices. Google (NASDAQ:GOOG) is now the market leader that controls 58% of the world’s internet search and 85% of the mobile market through Android fall under Google (NASDAQ:GOOG)’s control. Google (NASDAQ:GOOG) moves forward in this line in coordination with Microsoft (NYSE:MLFT)’s business with free operating system and cloud software.

With the pace with which the IT sector is developing and how rapidly it’s changing, with newer competition ready to enter the market, will Google (NASDAQ:GOOG) forever remain the number one or will other companies take the lead. Being very optimistic, one could believe that Google (NASDAQ:GOOG) will keep expanding into new markets seeking new areas to generate revenues from.

Google (NASDAQ:GOOG) might be a strong brand, but its business is vulnerable and will always be. It’s an easy target for those generating revenue through social networking. Google (NASDAQ:GOOG) launched its Orkut, which never really saw the light of success and then in 2011 Google (NASDAQ:GOOG) tried its hand again in social networks and launched Google (NASDAQ:GOOG) +. According to statistics, Google (NASDAQ:GOOG) + users went from 359 million to 1.15 billion in the years 2012 to 2013. But as of now, only 343 million of those accounts are currently active according to figures presented by the tracking site We are Social. This clearly a sign of trouble for Google (NASDAQ: GOOG) as Facebook (NASDAQ:FB) is coming up with new innovative updates and launches on a regular basis. Just last April Facebook launched Home, which turned Android devices into Facebook phones. If Facebook (NASDAQ:FB) OS obtains the required hardware and software support, it would soon be up and running which would in return have a crippling effect on Google (NASDAQ:GOOG).

Another weak point for Google (NASDAQ:GOOG) was its product search. Not long ago Google (NASDAQ:GOOG) started Google (NASDAQ:GOOG) shopping, with free price listing from merchants, but in 2012 as the growth increased and customers became more frequent Google (NASDAQ:GOOG) started charging for the listing. At that point, Google (NASDAQ:GOOG) wasn’t in the position to make such demands as it was still new in this market with only 30 million product searches compared to competitors like eBay (NASDAQ:EBAY) with over 900 million products or Amazon (NASDAQ:AMZN) which had 335 million.

Google (NASDAQ:GOOG) is one of the leading tech companies in the market. Google (NASDAQ:GOOG) has invested into military robots, healthcare, artificial intelligence and smart cars. At this point, speculators believe that the projects of military robots and artificial intelligence will eventually be a flop. Google (NASDAQ:GOOG) is also trying its luck in the experimental drug for age related diseases.

In the auto market, Google (NASDAQ:GOOG)’s driverless car at this point doesn’t seem very promising. As competitors like MobilEye (NYSE:MBLY) is offering a similar yet much better driverless experience at a much lower price.

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