Facebook Inc (NASDAQ:FB) has been following in Google Inc (NASDAQ:GOOG)’s footsteps for the past few years. Google on the other hand doesn’t shy away from following Facebook too, especially after Facebook’s search additions to its website. Facebook stated in its blog post that Facebook users can now search for photo captions, comments, check-ins and status updates on their own and friends’ timelines.
Users can search and look up different posts from those friends who have posted their comments on photos or other content. Users can also search for their own posts that were made a year ago.
This feature has caused some privacy concerns among users who are wondering if their posts can be publically searched. To attend to these concerns Facebook has asked its users to change their privacy settings in order to limit the audience for their past activities and posts by hiding them. The social networking giant says that it will continue to introduce more and more search updates.
In the start of this year, Facebook expanded its search feature and allowed its users to search for their friends and other connections through their network by using a common link, such as, “men who read Stephen King and reside in Philadelphia. Facebook’s search feature by the name of “graph search” is a direct competitor of Google and some other websites and networks that offer the feature of search, such as Yelp Inc (NYSE:YELP) that helps to search for restaurants and LinkedIn Corp (NYSE:LNKD) that helps to search for jobs.
Facebook’s search feature is limited, but allows the users to search semantically, which might attract more users to this feature. These search tools allows the users to search for better content and also offers amazing advertising opportunities through these different search products.
In the premarket, shares of Facebook Inc (NASDAQ:FB) went down by -0.32% ($50.26), shares of Google Inc (NASDAQ:GOOG) also went down by -0.11% ($886.00) whereas in the last session shares of LinkedIn Corp (NYSE:LNKD) went up by 2.01% ($251.00) and shares of Yelp Inc (NYSE:YELP) went up by 7.46% ($71.12).