Ford (NYSE:F) Vs The Rest – The War of the Trucks


Various automobile companies generate most of their sales with their pickups. Among the contenders, the top brands are Ford Motor Company (NYSE:F), General Motors (NYSE:GM) and Fiat Chrysler (NYSE:FCAU). The full size trucks have managed to stay on top two positions for most sold vehicles in North America for several years, while Ford (NYSE:F)’s F-Series has retained the top spot for nearly 32 years now.

As soon as the New Ford (NYSE:F) F-150 gets launched, the competition is expected to get stiffer.  It is expected that the Ford (NYSE:F)’s decision to use aluminum alloy in the vehicle might put it way ahead of its competitors, however, analysts view this technology as used sooner than wiser. The technology may be too futuristic for the consumers and they might find themselves restrictive in making the decision to switch from steel to aluminum alloy. Hence, the F-150 sales depend on how ready consumers are to make the change of metals.

The Ford (NYSE:F) and GM (NYSE:GM) famous rivalry is not only limited to the automobile manufacturers. The owners of the respective brands also engage in continues competition of their vehicles, listing positives of their own car and negatives of the other company’s vehicle.

This competition is reflected in their sale figures as well. The competition is always very close. In order to check which company wins, the sale figures based on the previous 15 years can be taken into account. If we consider sales from 1998 to 2013, the Ford (NYSE:F)’s F-Series is a clear winner with over 12 million unit sales to its name. GM (NYSE:GM) falls nearly 25,000 units behind. Hence, Ford (NYSE:F) has managed to outrun its longtime rival by being ahead only by a month’s sales, in the figures recorded over a decade and a half.  This is quite close and should become a cause of concern for the Ford (NYSE:F) company.

General Motors (NYSE:GM) had a big edge this year, against Ford (NYSE:F) as its newly designed Silverado and Sierra pickups hit the market a year before the F-Series was launched. This gave the former, a year’s time to advertise and convince consumers that its full size trucks are much better than the other models out there. This did enable General Motors (NYSE:GM) to get more vehicles sold out, but it failed to draw the full benefit from the opportunity. The sales seem to have increased, but not as much as was manageable. A mere 6.4% increase in the Silverado sales have been noted for the January to October time period of this year, as compared to last year’s same time window. Sierra sales have gone up 9%, for the same duration. If compared against the total 5.5% increase of automobile sales in the whole of U.S, these figures seem even more insignificant.

The Fiat Chrysler’s Ram has managed remarkable sales, and has taken full advantage of its quicker launch this year. It has managed sales increasing 23%, till the October time frame, as compared to last year’s figures for the same time frame.