Firefox Drops Google (NASDAQ:GOOGL) in Favor of Yahoo (NASDAQ:YAHOF)

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In recent times, Google (NASDAQ:GOOGL) has become the preferred choice as a web browser. However, quite recently, Firefox has decided to drop Google (NASDAQ:GOOGL) and run Yahoo (NASDAQ:YAHOF) on its OS. It is speculated that Firefox ended up making the decision, because they probably were looking for a change. It could also be for the mere reason that Yahoo (NASDAQ:YAHOF) is offering to pay more than Google (NASDAQ:GOOGL).

The company announced its decision of switching from Google (NASDAQ:GOOGL) to Yahoo (NASDAQ:YAHOF) on Wednesday. Currently, Yahoo (NASDAQ:YAHOF) is at third place amongst the race of most popular search engines, just behind Google (NASDAQ:GOOGL)’s Chrome and Microsoft (NASDAQ:MSFT)’s Bing, which supports Yahoo (NASDAQ:YAHOF) searches.

This will be quite an integral change for both parties involved as well as the users, as Firefox claims that over 100 million searches are made on the browser per annum.

Mozilla is a nonprofit digital platform that has quite a weighty dependence on revenue it draws from its browser deals with search engine companies. The three year contract, worth $1 billion between Google (NASDAQ:GOOGL) and Firefox will come to an end in December. The cash worth of the synergy between Yahoo (NASDAQ:YAHOF) and Mozilla, however, is being kept quiet for now. The contract will run for five years.

According to Mozilla’s recent fiscal reports, that reflect data from 2012 points that the OS has run a single web browser in all that time; Google (NASDAQ:GOOGL). Hence, the search engine has provided revenue totaling up to $311 million between then and now. In addition to this, being a non-profit business, Mozilla draws some of its capital from its loyal user contributions.

Mozilla isn’t going to be the only beneficiary from this deal, it is going to be equally significant for Yahoo (NASDAQ:YAHOF), which has been pushed in to the shadows by a slight margin since Google (NASDAQ:GOOGL) took over the Internet by storm and continues to exert a lot of power. Yahoo (NASDAQ:YAHOF) CEO, Marissa Mayer has called this quite a favorable move for the search engine. In her statement, released after the deal was announced, she stated that this is quite an integral expansion are for the company. Her recent efforts of making the yahoo (NASDAQ:YAHOF) search functionality more robust and fast hasn’t gone unnoticed and has been appreciated at several levels. Mozilla will be hosting the newly designed Yahoo (NASDAQ:YAHOF) search pages.

Firefox has kept one agenda on board that users seem to appreciate quite a lot. The OS makes browsing hassle free for users by not demanding to know anything about them. Hence, Cookies are not a big thing on Firefox. It is speculated that Yahoo (NASDAQ:YAHOF) would have had to agree with ‘Do Not Track’ the user information feature. There might have been a little disagreement between the two parties in this regard, as Yahoo (NASDAQ:YAHOF) feels that through data collected as a result of browsing can really help the search engine to know their users and initiate innovation on the basis of their interests.

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