Facebook Inc (NASDAQ:FB) Not a Reliable Advertising Platform Anymore?


Facebook Inc (NASDAQ:FB) has always been in the bad books of Forrester Inc (NASDAQ:FORR). Forrester Inc (NASDAQ:FORR) is a well respected market research company which has been suggesting to advertisers that Facebook Inc (NASDAQ:FB) isn’t a formidable platform for advertising. Last year, Forrester Inc (NASDAQ:FORR) pitched the thought in the minds of the advertisers that Facebook Inc (NASDAQ:FB) was abandoning the concept of social marketing, hence failing their promise.

In their research report titled ‘Relationship strategies that work’, Forrester Inc (NASDAQ:FORR) wrote about the new policy Facebook Inc (NASDAQ:FB) is employing regarding reducing the organic reach of brand’s promotional pages in order to give users quality stories on their timeline. Simply, it means Facebook Inc (NASDAQ:FB) will now start charging these brands that want their ads to reach their target market. Advertisers were of the view that Facebook Inc (NASDAQ:FB) would still encourage them to guy ad campaigns in order to increase their likes and hope to reach their audience.

But Facebook Inc (NASDAQ:FB) has gone back on its words and now advertisers are having second thoughts. Forrester Inc (NASDAQ:FORR) pointed out that by putting up a fee on the organic reach, Facebook Inc (NASDAQ:FB) has disrupted the relationship of these brands with their customers. Forrester Inc (NASDAQ:FORR) in its report asked the advertisers to rise up against Facebook Inc (NASDAQ:FB) which has been wasting their resources to fulfill its own greed.

Forrester Inc (NASDAQ:FORR) also suggested that idea that advertisers should look for small scale social networking websites which have currently few users as compared to high end social networks. Ad Agency Ogilvy pointed out that Facebook Inc (NASDAQ:FB) was an obsolete platform from where the brands can only reach two percent of its target market. On top of that, Facebook Inc (NASDAQ:FB) has been biased favoring specific brands to reach their target market while the rest in wallow in obscurity.

Forrester Inc (NASDAQ:FORR) has prophesied that in the next two years advertisers will opt out of Facebook Inc (NASDAQ:FB) once and for all. This might prove to be very critical for Facebook Inc (NASDAQ:FB) itself because Facebook Inc (NASDAQ:FB) thrives upon the advertisements it sells to these brands. But there have been rumors about the company being unfair and inclined towards specific brands for special favors.

It looks like it’s about time Facebook Inc (NASDAQ:FB) started paying the price for it. However, it should be noted that Facebook Inc (NASDAQ:FB) has been around for quite some time and many brands became successful because of the platform given to them by Facebook Inc (NASDAQ:FB). Forrester Inc (NASDAQ:FORR) dismissed the claims that it was working on an agenda to hurt Facebook Inc (NASDAQ:FB) personally. Forrester Inc (NASDAQ:FORR) stated that whatever it is claiming it is based upon hardcore facts, which can be looked up.

Forrester Inc (NASDAQ:FORR) said that though Facebook Inc (NASDAQ:FB)’s era isn’t over yet, its dominance over the social media advertising is waning. In the next few years, Facebook Inc (NASDAQ:FB) and Twitter will be used as email companions rather than high end advertising platforms.