Blackberry’s (NASDAQ:BBRY) not-so-impressive Passport


In order to counter Samsung’s phablet, Blackberry (NASDAQ:BBRY) has introduced its new smartphone- the Passport. Blackberry (NASDAQ:BBRY) has tried to create a symbol representing its namesake: mobility that may be used around the world. The company which was started by struggling college students trying to live their dream, state that the smartphone has better resolution compared to Apple’s (NASDAQ:AAPL) iPhone 6 and Samsung‘s (KRX:005930) Galaxy S5. Wall Street has predicted otherwise, it has been said that the Passport might not be all it states to be.

Blackberry (NASDAQ:BBRY) aims to compete side by side with all the features being offered by other smartphones. It counters Apple’s (NASDAQ:AAPL) low battery life with its own topping the charts. The Passport is said to have the largest battery life over all smartphones as well as phablets. It can give around 30 hours of heavy use. With the release of the phone this Wednesday, the company is looking forward to attracting a large pool of customers with all the varying features.

Blackberry (NASDAQ:BBRY) has brought back ‘the keyboard’ in its new launch for all those previously disappointed with the company. CEO and chairman of Blackberry (NASDAQ:BBRY), John Chen said that the product was created in order to increase the growth of productivity and to be the leader of rectangular screens. However, reviews may say otherwise. The Blackberry (NASDAQ:BBRY) Passport did not experience much hype in the market for its size.

Ehud Gelblum, Citi analyst was one to criticize on both the disappointment of the app usage on the phone as they were technically designed for a longer screen. Another critique was the pricing plan of the phone, the product is available in both the U.S. and Canada for $200 only for the first 6 days with a two year contract. However prices are going to rise on the first of the next month.

The phone is said to be available for $599 without a contract currently and Gelblum says this price rise won’t be too customer friendly and is not something which the Blackberry (NASDAQ:BBRY) market would be comfortable with.  It was also stated by the analyst that since the product is only $50 cheaper than the iPhone 6, it will be better to compete with the iPhone 6 Plus that costs $150 more than Blackberry’s (NASDAQ:BBRY) Passport.

However another analyst, Brian Modoff of Deutsche Bank wasn’t as harsh about the product even though he wasn’t impressed either. He stated that the product had no innovative spark to it would make it stand out. He also stated that the Blackberry Classic (NASDAQ:BBRY) which is to hit the market is better at the job of attracting the target market.

Wall Street reviewers stated that investors may want to think over the idea of investing in Blackberry’s (NASDAQ:BBRY) hardware instead of the software because the history of smartphones which the company has produced like Z10, Z30 and Q10 appeared to be middle performers in its software specs. Blackberry’s (NASDAQ:BBRY) shares closed on Wednesday and were down 0.5% they declined 2.95% Thursday.