BlackBerry Ltd (NASDAQ:BBRY) loses its market share and possibly employees to Apple (NASDAQ:AAPL)


It won’t be wrong to say that BlackBerry Ltd (NASDAQ:BBRY) has been left way behind in this new era of technologically advanced smartphone battles. Its rival Apple Inc. (NASDAQ:AAPL) quiet successfully has taken away the major chunk of BlackBerry’s market share and it doesn’t stop here. Apple is now eyeing BlackBerry employees to join its team too.

Apple felt no hesitation in inviting a few of major BlackBerry employees to their Cambridge Employment Session on the 26th of September. The session was held in Ontario that is near Apple’s Waterloo headquarters. This invitation was followed immediately after BlackBerry announced its abysmal earning in the second-fiscal-quarter, which they said will lead to some serious downsizing involving around 4,500 BlackBerry employees cut down.

Apple’s invitation was a bold one; it was posted on linkedIn; the post invited the employees by offering them a chance to work with most advanced systems, mobile phone devices, talented and dedicated engineers in the world. The post also said that the Engineering and Operations Recruiting Team of Apple will organize this career event where all the invitees will be briefed about the different job opportunities at Apple. Most of the vacancies are available in Cupertino, Calif.’s Apple headquarters. Apple said that the company will also provide the employees with migration and repositioning support to the chosen personals.

The event had a good attendance; however, the word on its success is still not clear.

When asked, both Apple and BlackBerry refrained from commenting on this issue.

In the current session both Blackberry and Apple saw a decline in their shares.

Apple Inc. (NASDAQ:AAPL) went down by -0.60% ($486.90) and BlackBerry Ltd (NASDAQ:BBRY) went down by -0.67% ($8.15).