BlackBerry Ltd (NASDAQ:BBRY) has launched its flagship smartphone, the Blackberry Priv in India at a retail price of Rs 62,999.
The Blackberry Priv is the software and tech’s company’s high-end device that runs on Android OS, making it the only Blackberry Android smartphone. The firm launched the device for online retail in India on Thursday with a price tag of Rs 62,999. It will be available for offline retail as of Saturday. The Priv was launched in the American market late last year. The device features include Android Lollipop, the Qualcomm Snapdragon 808 Hexacore processor, an Adreno 418 GPU, and 3GB of RAM. The device’s screen features a 5.4-inch QHD AMOLED screen with a 540PPI pixel density.
Some of the other unique features include the 18-megapixel camera that was designed to compete effortlessly with other devices. The most noticeable feature is the slide-out physical keyboard that the company included as part of maintaining Blackberry’s keyboard culture. It also has a similar virtual keyboard, thus spoiling the user with a choice.
Despite this development, it also features most if not all of the Blackberry perks such as BlackBerry DTEK. THE Canadian tech firm has also programmed the OS in the device in a manner that will not allow applications from unverified sources or third party launchers. The device also boasts of Blackberry’s security features.
According to Narendra Nayak, the Head of Blackberry in India, the Priv will particularly appeal to Android fans that are looking for something different other than the standard devices that appear relatively similar. He also added that the device will have a unique appeal as a top management device. The pricing of the device might appear as a bit extreme, but the company maintains that it is fair considering the premium features that the Blackberry Priv offers. However, most underdog mobile manufacturers especially the Chinese ones are offering the same features at more affordable mid-range prices. Nonetheless, this is a problem that affects all the premium device makers in the industry.