BES12 – BlackBerry (NASDAQ:BBRY)’s Newest Prized Possession


In a recent enterprise event, held in San Francisco this Thursday, BlackBerry Ltd (NASDAQ:BBRY) highlighted several features of the BlackBerry Enterprise Server 12. According to sources, this solution will run on iOS, Android platforms as well as the BlackBerry OS.

In its recent partnership with Samsung (OTC:SSNLF), BlackBerry Ltd (NASDAQ:BBRY) will provide the end-to-end encoded services to the Korean based tech brand. The event also emphasized on closing the gap between business and personal devices. Furthermore, it is making rapid leaps in providing an improved VPN service that enables remote access on several levels.

The company is devising methods that provide easy access to personal or corporate areas in a work or private environment, instead of long encrypted password. This service is expected to feature on iOS, Android and the BlackBerry Ltd (NASDAQ:BBRY) 10, that are already hosting BES12.

The whole process is quite simple to follow. It gives a certain liberty to the management to control access to VPN. Hence, they decide who gets access or who gets denied the access to the corporate VPNs. This has eradicated the need to keep and remember long encryption keys and passcodes. This helps in securing private data and is effective in dealing with situations where access permissions can be revoked if one of the access members loses their smartphone or any other device that enabled access.

The new BlackBerry Ltd (NASDAQ:BBRY) features allow users to switch between the professional and personal life on their smartphone by click of a button. Several demonstration were shown in the event to depict how the device clearly features which mode the user is working in at that point in time and lists tasks, programs and data based on the active mode. This is quite a significant feature that lets users separate work and personal life with just a tap.

One of the most useful features that BlackBerry Ltd (NASDAQ:BBRY) has introduced in its latest device is the combination of two different lines in the same device. Never before have we seen a device that gives users the choice to use it for private as well as corporate purposes. The separate personal and corporate lines on the new BlackBerry Ltd (NASDAQ:BBRY) feature is sure to generate a lot of consumer interest.

Currently, this feature is exclusive to BYOD programs, however, it can be incorporated in companies where employees use the BlackBerry Ltd (NASDAQ:BBRY) device.

Another useful feature is the BBM Meetings. This is quite similar to group chat function, but it is more bent on the collaboration aspect. This app will also feature on iOS, Android and BlackBerry Ltd (NASDAQ:BBRY) 10 devices. In addition, it is usable on Windows and Mac systems.

The Canadian based BlackBerry Ltd (NASDAQ:BBRY) is expected to make a niche for itself in the tech market with its newest features. It may as well draw away the impression BlackBerry Ltd (NASDAQ:BBRY) has, as a corporate smartphone focal. It clearly shows the other side of the tech giant, which is up close and personal.