Apple’s (NASDAQ:AAPL) iPads catering to most of the market


There has been market hype with Apple’s (NASDAQ:AAPL) new iPad release yesterday. The company brought in faster and thinner models to the Apple (NASDAQ:AAPL) lovers with older ones being sold for lower prices than before. The company has 56 models for consumers to choose from making it certain to cater to most of the market.

The iPad’s begin with a $249 price with price points being covered from $299 up to $829. Apple (NASDAQ:AAPL) wants to target each and every segment in the market by catering to all different needs, however the company can’t force consumers into purchasing its products. The company has sold over more than 240 million iPads till now as the company CEO, Tim Cook reported yesterday with the 225 million for only last quarter.

The iPads are highly robust with a lifespan somewhere near those of computers rather than smartphones. The replacement cycle for them will be somewhere around 4-5 years for the company rather than 2-3 with no iPad older than 5 years yet. No one has suggested the company to build lower priced iPads in order to cater to a bigger segment. But it has tried to make quite a range in its prices for consumers to choose from.

The iPad is sort of a complement to the company’s iPhone and iOS ecosystem. IPads are a leverage for consumer experience knowledge, back-end support and apps which may be available in a broader range than that of iPhones. Many students as well as working professionals are moving all their work onto iPads.

This helps us in understanding why Apple (NASDAQ:AAPL) has continuous improvement in its iPads every now and then. The performance is growing with apps being increasingly available for various uses like photo as well as video editing. Users are in line with typing on touch screens for a while now and they have accepted the concept of an iPad completely.

With the Apple Watch shipping in the start of next year, screen sizes are bound to go smaller. This is a plus point for the iPad mini. If the company ever decides upon its own TV, then the company’s desire to cater to a bigger market is surely to be achieved.

Apple (NASDAQ:AAPL) wants people to use its products no matter where they are and what they do. This is why the company tried to get through autos with CarPlay and also the reason it launched HealthKit and HomeKit to be a part of consumers’ lives. IPads aren’t the core of the company but they have certainly done the company some good in the years.

With iPad’s being recently mocked as phones that are just too big, Apple’s (NASDAQ:AAPL) profits that are to be stated soon at holiday season may say otherwise. They will definitely shock the market with reported sales and earnings being a part of the luxury segment. The success of the company’s product line is not only doing the consumer pool a favor but also helping the financial reports of the company in recording increased sales.