Apple (NASDAQ:AAPL) Finds Chinese Market A Tough Nut to Crack


In a bid to makes its presence felt in markets abroad, Apple (NASDAQ:AAPL) has endeavoured to establish itself in various countries. While it is quite established in Europe and the Americas, Apple (NASDAQ:AAPL) is now working to set itself in Asia, with special emphasis on Japan, China and India. It has had its shares of troubles, but Apple (NASDAQ:AAPL) has been welcomed with open arms.

In recent news, the Chinese regulatory authorities have emphasised on the brand that it needs to support the privacy and security of its products, as per the regulations set by the government. In a recent press release, a top Chinese official has stressed on the gravity of these rulings.

The Chinese Cyberspace Administration Lead, Lu Wei met with Apple (NASDAQ:AAPL)’s Tim Cook on Saturday to discuss the preliminaries. According to the minutes of the meeting, special emphasis was placed on the Chinese national security, and the need for all devices to satisfy laws in place to ensure user data privacy and security.

Apple (NASDAQ:AAPL) has been informed that their devices will need to go under a cybersecurity assessment before they can launch products in the Chinese market. The Apple (NASDAQ:AAPL) management has met with these demands quite open-mindedly and ensure support in this regard. The company officials have also agreed not to divulge secure data to third parties.

While the Apple (NASDAQ:AAPL) team hasn’t released an official statement, Cook has emphasised time and again that the company takes privacy policy and user data security quite seriously. In light of previous occasions where Apple (NASDAQ:AAPL) has come in the limelight for sharing consumer data with security agencies, the Chinese regulators have been scrutinizing the devices quite closely to identify any breach flaws. There hasn’t been any official information release on how this test phase system will work.

Apple (NASDAQ:AAPL) has had to make certain improvements to its iPhone 6 iOS software, after the Chinese officials showed concerns that they might host a loophole that eases third parties to steal customer data. Hence, this isn’t the first time Apple (NASDAQ:AAPL) has had a brush with the Chinese authorities. The company might not find the market as favourable as it had felt in the beginning.

Several other tech companies have had issues with the Chinese regulatory authorities that set specific strict laws that need to be satisfied prior to sale.

Apple (NASDAQ:AAPL) has made several updates to the iOS in view of concerns shown by the Chinese officials. They have further promised to eradicate any features or loopholes that may make it easier for third parties to access secure data.

Apple (NASDAQ:AAPL) has come under severe backlash at a previous occasion, where a Chinese national TV broadcaster claimed that a user’s location could be tracked via a feature that Apple (NASDAQ:AAPL) devices offered. Apple (NASDAQ:AAPL) denied these allegations quite vehemently in an open letter that reflected the company’s respect and desire for consumer trust. Apple (NASDAQ:AAPL) also promised in the letter that there were significant features that restricted hacking in to consumer data by third-party groups.