Apple Inc. (NASDAQ:AAPL) will have to do more


The much-hyped products of the American multinational cooperation Apple Inc. (NASDAQ:AAPL) are making customers question the effectiveness of these products. Their latest products include an Iphone 6, Iphone 6 Plus and an Apple Watch and all these have been surrounded with controversies ever since their launch; Apple watch is yet to be launched.

iPhone 6 has faced a lot of issues that started with its bending problem; customers are now afraid of putting their phones in their jeans pockets. This is not good news for Apple Inc. (NASDAQ:AAPL) because it has a strong rival in Samsung that is ready to fill any gaps left by Apple Inc. (NASDAQ:AAPL).

Next comes Apple Inc. (NASDAQ:AAPL)’s Apple Watch. Sure it will have the HealthKit and Apple Pay, but its battery life has been a major concern. It was announced by Apple Inc. (NASDAQ:AAPL)’s CEO Tim Cook that the watch would need to be charged once on a daily basis. This wasn’t quite acceptable to customers who wanted something more reliable in terms of battery life. Similarly, in the WSJD Live Global Technology conference on Monday night, Cook, calling the watch the new ‘game changer’, gave no reassurance about the battery life. He said that battery life will depend on how it is being used by the consumer. Cook made an attempt to give a reason for the daily battery charge by saying that people would want to use the watch a lot, which will make them charge it at least once every day.

Battery life may become quite a problem for the watch and Apple Inc. (NASDAQ:AAPL) may see the consequences in terms of its sales. It is similar to buying power cells for your gadgets every day. Apple’s Watch because of its battery life is being compared to the Moto 360 from Motorola, which also needs to be charged once daily. Some analysts say that improvement in battery life is expected because Apple Inc. (NASDAQ:AAPL) customers are showing some concern.

This is an issue that Apple Inc. (NASDAQ:AAPL) will have to deal with. If the Watch can’t stay ‘On’ for one whole day then its usefulness is going to be questioned. Too many fingers are being raised at Apple Inc. (NASDAQ:AAPL) for too many reasons that shouldn’t have surfaced in the first place. It may not hurt the company at this point, but eventually too many controversies will start to catch up and the company may start to feel the pressure.

Since Cook took over as CEO, the greatest challenge he has had to face is to keep the company going at the same pace as it was under Steve Jobs – the pressure for Cook was immense. Experienced analysts on Wall Street have raised questions whether Apple Inc. (NASDAQ:AAPL)’s best days are behind the company. It seems hard to imagine any executive, no matter how innovative and talented, to achieve what Jobs had achieved.

Too many competitors in the market; too many innovations by them; too many questions being asked… Apple Inc. (NASDAQ:AAPL) has to get its act together and make a few changes to its policies and business strategies.