With effect from November 24th, Apple Inc (NASDAQ:AAPL) will be offering 25 special apps in its App store, in a dedicated section called Apps for RED. The money generated from these apps will go straight to the Global Fund to fight AIDS. Apple Inc (NASDAQ:AAPL) will also be donating from its Black Friday and Cyber Monday sales, from both retail and e-stores to the fund.
RED came into being in 2006, when co-originators Bono and Bobby Shriver decided to bring an end to the disease that has plagued the whole world, especially Africa where two-thirds out of the total AIDS patients have been diagnosed. Apple Inc (NASDAQ:AAPL) isn’t just raising its voice against AIDS; it’s also putting a lot of money in the Global Fund in order to set an example.
The special apps would include the angry bird game with some special updates, Clash of Clans Warriors game’s special update, Farmville updated and many more. These apps will remain in the Apple Inc (NASDAQ:AAPL) store for the next two weeks. U.S users will get a special RED iTunes gift card through which the users will get special discounts on the apps they buy from the play store.
Apple Inc (NASDAQ:AAPL) is going out of its way to contribute to the fight against AIDS. On December 1, which happens to be World AIDS day, Apple Inc (NASDAQ:AAPL) will donate a healthy percentage of its earnings from retail and e-store to the Global Fund. Apple Inc (NASDAQ:AAPL) is usually associated with its high end gadgets and cut throat competition; it’s not exactly known to be a philanthropist of any sort. However, on this occasion Apple Inc (NASDAQ:AAPL) has transformed its image and has reached out to help those who are afflicted with this terrible disease.
In other news, Apple Inc (NASDAQ:AAPL) is days away from the launch of iPad mini 2 and 3 that feature retina display. Apple Inc (NASDAQ:AAPL) is offering a price cut on these devices, upon the release, which is ironic because usually Apple Inc (NASDAQ:AAPL)’s devices stand out for their exceeding price factor. However, things might be different this time around, because of the fact that Apple Inc. (NASDAQ:AAPL)’s iPad sales are waning and the category is on the verge of obscurity.
It’ll be a great opportunity for customers to get these iPads for reduced prices. Speaking of the holiday season, prices will go lower than usual so customers will have an extra advantage, beside the fact that Apple Inc. (NASDAQ:AAPL) will be offering these devices with a price cut.
To even out the disappointing situation of iPad, iPhone 6 is faring very well, becoming the highest earner for Apple Inc. (NASDAQ:AAPL) and it’s just the start. The holiday season will bring a large influx of customers that’ll mostly opt for iPhone 6 because it is the hottest phone in the market.
Since Apple Inc. (NASDAQ:AAPL) has stepped out to help the AIDS patients, this will certainly bring good a lot of media hype and public commendations leading to enhanced PR.