Last year only three stores of Apple Inc. (NASDAQ:AAPL) remained open on Thanksgiving and all three were visited a lot by customers. The three locations were; New York City 24/7 Fifth Avenue store, Las Vegas Strip and Hawaii Waikiki Beach.
Thanksgiving holiday falls on November’s fourth Thursday in the US; Christmas shopping has halted because of it and remains like that till “Black Friday”. To generate business from the holiday shoppers, brands like Target, Sears, Wal-Mart, Toys R U, Macy’s and Kmart plan to remain open on Thanksgiving.
Apple planned to open its flagship Retail stores in a few more cities this year that include, Los Angeles, Chicago, San Diego, New York, Honolulu, San Francisco, Portland and Miami this year.
According to IFO Apple Store posting, Apple’s Market Directors supported the idea of keeping Apple stores open on Thanksgiving; Apple’s market directors followed in the footsteps of company van that very successfully generated profits last year during the holiday season.
The initiative was not encourage by Cook and argued that stores should remain closed so that the workers can also enjoy the holiday season with their friends and family.
Salaries worth $400,000 are not the only benefit Apple’s Market Directors are getting; they will also enjoy bonuses for the holiday-quarter that will be performance based. According to Apple’s website, the last quarter of the year is the busiest for the company and generates most profits, which result is large bonuses. Tim Cook expressed his appreciation for his Apple workers who work amazingly well to come up with innovative devices that have the potential to change lifestyles.
Cook said that he is not worries about holiday quarter sales, because the company will be launching its iPad on Christmas, which is expected to generate great profits.
Business of Apple Inc. (NASDAQ:AAPL) centers around its retails stores; however a major chunk of its revenue results from Apple’s hardware sales which other retailers sell that include those retailers who remain open on Thanksgiving.