Apple Inc (NASDAQ:AAPL) catering to health but compromising on privacy
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With the announcement of health apps that secure user health data, IOS 8 reached new levels of fame. Concerns about the user data privacy were raised by several health providers. However, Apple Inc (NASDAQ:AAPL) pulled out a magic wand that seems to have done the trick and all deals have fallen into place.
The health app that is released with IOS 8 is unique and life saving in a way. We often keep numbers in our phone titled ‘In case of Emergency’ so that if we’re rendered incapable of contacting them by ourselves, someone else will do it for us. But what if the phone is locked?
The new health app release by Apple Inc (NASDAQ:AAPL) with its latest IOS 8 is being labelled as lifesaving by some. Mobile phone users are encouraged to keep a list of contacts, titled ‘in case of emergency’. This lets total strangers call near and dear ones in case of an unforeseen incident where the user is rendered unable to use their own phone. But such contacts are useless in the face of new mobile phone features such as screen locks and password protections.
Such are the circumstances where health app becomes a useful feature to have in your mobile. The app enables a user to make a health profile and add contact numbers to it. This makes life much easier in the face of emergencies and accidents.
The only thing left to do in case of an incident is to click on the emergency button which enables contacting ‘in case of emergency’ contacts.
However, the security breach lapses still hover at large. The app might compromise all or some user data saved in the mobile phone in the wrong hands.
Another serious lapse is inability to run the app on iPads and iPods even when they are running on IOS 8. Apple Inc (NASDAQ:AAPL) has just focused on iPhones for this application. This makes us wonder if Apple Inc (NASDAQ:AAPL) is not willing to invest in iPads and iPods any more rendering them a things of the past.
Speaking of privacy issues, it was only last month when Apple Inc (NASDAQ:AAPL) suffered a big breach of their system resulting in volatile data of famous personalities being leaked from their iCloud accounts. That marred the reputation of Apple Inc (NASDAQ:AAPL) and Apple Inc (NASDAQ:AAPL) is still brawling with lawsuits and bad publicity.
At times it feels that companies as big as the reputation of Apple Inc (NASDAQ:AAPL) are helpless in the face of hacks and breaches. With the latest Apple Inc (NASDAQ:AAPL) breach scandal, the concerns shown by the health providers are quite justified. If Apple Inc (NASDAQ:AAPL) can’t provide with a satisfactory feedback to such queries, it shouldn’t consider working on the health app.
Android already has a similar feature is place. Medical ID by android has similar features and functions. This poses a new question: is IOS just playing catch up to Android?
Apple Inc (NASDAQ:AAPL) will have to ensure foolproof security for such apps because a failure to keep user data safe can lead to fatal consequences for them, which will reflect badly on their sales and stocks.
With iPhone 6 and 6 plus only fresh in the market and Apple Inc (NASDAQ:AAPL) Watch on its way, Apple Inc (NASDAQ:AAPL) will have to ensure a clean slate. They are expected to be making mammoth sales with their new iPhones, hence, it will be helpful to keep away from something as damaging as a breach scandal.