The worldwide smartphone market after being ruled by Apple Inc. (NASDAQ:AAPL) for the last seven years has finally transformed. Apple now faces more competition with Samsung taking over the market share for hardware and Google Inc (NASDAQ:GOOG) becoming the leader in the market for software.
2013 has not been a good year for Apple smartphones due to its failure of introducing any new or unique devices; according to analysts if Apple doesn’t want to suffer the same fate as BlackBerry Ltd (NASDAQ:BBRY) then the company must reconsider its strategy for this year. Analysts believe that Apple must take a leaf from Samsung Electronics Co. Ltd (KRX:005930)’s book and start introducing different phones in terms of sizes, prices and designs.
Apple has many things going for it, which with right strategy can easily help it to become the smartphone market leader once again. Apple’s iPhone is available with almost all US carriers and its best versions so far have proven to be iPhone5, iPhone 4 and 4S. Unlike Samsung who has a huge pool of competitors in the android market, Apple has no rivals of iOS, which could be used to increase its customer base if the company meets certain quality standards. Another strong point for Apple is its developer community and app ecosystem. Apple can regain its market share by capitalizing on these points and revamping its strategy by going for variations in its smartphone.
Apple Inc. (AAPL), no doubt, has been a leading smartphone manufacturer for the past 10 years when it comes to smartphone design. Apple’s competitors have tried hard to imitate iPhone’s chic design, its lightness and thinness. Samsung on the other hand goes with a relatively inexpensive plastic body.
In Wednesday’s premarket, share of Apple Inc. (NASDAQ:AAPL) went up by 1.98% ($498.28).